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Codes of Culture by Future+
Future+ Codes of Culture | Issue74

Future+ Codes of Culture | Issue74

LVMH awards spotlight the future of luxury tech

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Codes of Culture
Jun 13, 2025
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Codes of Culture by Future+
Codes of Culture by Future+
Future+ Codes of Culture | Issue74
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Happy Friday! VivaTech is in full swing here in Paris, I’m writing this from a café in the middle of the conference, fresh off a few packed days of exploring innovation and hosting two events.

In this issue, we look at the startups winning big at the LVMH Innovation Awards yesterday, Apple’s latest AI updates, and how Pinterest is turning product catalogues into visual ads. Plus, Jane Birkin’s original Hermès bag is hitting the auction block, and Vivrelle is scaling up with $62 million to grow its luxury membership model.

If you’re in Paris or heading to Cannes Lions next, let us know; we’d love to connect. Subscribe for invites to upcoming events!


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