Codes of Culture by Future+

Codes of Culture by Future+

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Codes of Culture by Future+
Codes of Culture by Future+
Future+ Codes of Culture | Issue70

Future+ Codes of Culture | Issue70

Rhode to riches: what Hailey’s $1B exit means for Gen Z beauty

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Codes of Culture
May 30, 2025
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Codes of Culture by Future+
Codes of Culture by Future+
Future+ Codes of Culture | Issue70
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Happy Friday! With Future+ events on the horizon, I’m gearing up for a busy June! I’ve also just had a sneak peak demo into a very exciting new fashion AI startup, still in stealth and couldn’t be more excited or blown away by what’s coming that will revolutionise how we shop online. Watch this space for more!

In this issue, Shopify’s new AI tool builds online stores from just a few keywords, the New York Times has struck an AI content deal with Amazon, and e.l.f. Beauty has acquired Hailey Bieber’s Rhode in a $1 billion move. We’re also looking at Opera’s AI browser that works while you sleep, and how the WNBA is working on fashion partnerships to fuel its cultural rise.

Heading to Paris or the South of France for VivaTech or Cannes Lions? Hit reply if you’ll be around – we’ve got some member-only events in the works. Make sure you’re subscribed to stay in the loop on all our news, weekly updates, and upcoming events.


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