Future+ Codes of Culture | Issue 80

Co-creation, culture, and AI’s next chapter

Happy 4th of July to all our American readers! l hope you’re winding down the week and looking forward to some well-earned rest (or at least a slower inbox). As summer rolls on, we’re seeing AI show up in more tangible, surprising ways from digital design tools to real-world retail shifts.

The more time goes on, the clearer it becomes: AI isn’t just smart, it’s becoming hands-on. It’s showing up in how we create, shop, and even shape physical products bringing more people into the process, not pushing them out.

In this week’s issue, Wedgwood and XXII launched a generative AI platform inviting the public to design vases using its historic Jasperware forms one winning entry will be made into a real piece and shown at the V&A. One of my favorite reads this week was Zoe Scaman’s roundup on everything she learnt on her immersion trip to Silicon Valley- we’ve covered all the main points. In other news, beauty giants like L’Oréal and Estée Lauder are going all in on GenAI across R&D and content, McLaren partners with Sonic the Hedgehog in a nostalgia-fueled move, and TikTok continues to change how luxury is discovered less billboard, more algorithm.

Subscribe for access to our events, recaps, and weekly insights. Also feel free to share your news, opinions and comments! We love connecting with our community.

---

---

All Future+ members will continue to receive full access for free. Click here to subscribe. Your support means everything to us.