Codes of Culture by Future+

Codes of Culture by Future+

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Codes of Culture by Future+
Codes of Culture by Future+
Codes of Culture | Issue79

Codes of Culture | Issue79

AI, IPOs, and the new luxury playbook

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Codes of Culture
Jul 02, 2025
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Codes of Culture by Future+
Codes of Culture by Future+
Codes of Culture | Issue79
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Welcome back to this mid-week’s Codes of Culture. From London’s evolving menswear blueprint to TikTok’s deepening role in digital retail, this week’s pulse sits at the crossroads of fashion infrastructure and cultural velocity.

In this week’s roundup: TikTok Shop integrates into Neteven’s enterprise stack, Superdrug launches its most immersive beauty concept yet, and Google drops Doppl an AI-powered try-on app redefining mobile commerce. L’Oréal acquires Color Wow to elevate science-driven prestige and much more.

Scroll on for ten stories shaping the week in innovation, fashion, beauty, and design.
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