Codes of Culture by Future+

Codes of Culture by Future+

Codes of Culture | Issue75

AI takes center stage in Cannes

Ashumi //Codes of Culture's avatar
Ashumi //Codes of Culture
Jun 19, 2025
∙ Paid
1
Share

Welcome back to this mid-week’s Codes of Culture. After a week in Paris for VivaTech, we're in full swing with Cannes Lions, and AI is undeniably stealing the spotlight.

In this week’s roundup: Barbie gets an AI brain, e.l.f.’s launches a colour-analysing Pinterest experience, high-street brands experiment with dynamic AI pricing, L’Oréal doubles down on NVIDIA-powered beauty personalisation and more. See below stories shaping the week in innovation, fashion, beauty, and design.

Don’t forget to subscribe to also get access to all our news, events (Monthly meet-up, Viva Tech and Cannes Lions) and more every week.


All Future+ members will continue to receive full access to our newsletter, free of charge.

Codes of Culture by Future+ is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.

Keep reading with a 7-day free trial

Subscribe to Codes of Culture by Future+ to keep reading this post and get 7 days of free access to the full post archives.

Already a paid subscriber? Sign in
© 2025 Future+
Privacy ∙ Terms ∙ Collection notice
Start writingGet the app
Substack is the home for great culture