Codes of Culture | Issue73

Inside LVMH Dreamscape: The 15 startups redefining luxury at VivaTech 2025

Welcome to this mid-week’s Codes of Culture as we are on the train to Paris to host two side events for VivaTech.

This week is a special edition, spotlighting the 15 startups selected by LVMH for their Dreamscape showcase at VivaTech 2025. These startups operate at the edge of AI, immersive retail, robotics, and emotional storytelling, offering a hint as to how the maisons will evolve in the years ahead.

From operational and sustainable tech with experiential depth, startups like Solaya and Cosmic Shelter are not only enhancing product visualisation, they’re reimagining how luxury feels in a digital-first space, and others like IRCAM, Amplify and OMI are all about sensorial branding and AI-native commerce.

Below, find out more about the 15 cultural technologists reshaping luxury’s future. Stay tuned on our socials for the winners announced tomorrow at the annual LVMH innovation awards.

Don’t forget to subscribe to also get access to all our news, events (Monthly meet-up, Viva Tech and Cannes Lions) and more every week.

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