Codes of Culture | Issue 83

Redefining identity, storytelling, and spectacle across fashion, tech, and art

Welcome back to this mid-week’s Codes of Culture.

As fashion courts football, AI finds a human voice, and textiles travel across centuries, creative industries are redefining the boundaries of identity, time, and expression. Whether it’s Meta’s voice-first future, Puma’s £1 billion brand play, or Zara’s painterly pivot in Accra, the message is clear: culture is the new capital, and technology is its sharpest tool.

In this week’s roundup: MFAH juxtaposes Indian textile legacies with AI-driven organisms, Laura Weir maps a new vision for the British Fashion Council, and luxury’s beach club activations offer a masterclass in narrative-led exclusivity. Plus, Von Dutch enters the F&B scene, and Marie Claire distills the aesthetics of summer living into a multisensory edit.

Scroll on for ten stories shaping the week in innovation, fashion, tech, and design.
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