<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0" xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd" xmlns:googleplay="http://www.google.com/schemas/play-podcasts/1.0"><channel><title><![CDATA[Codes of Culture by Future+]]></title><description><![CDATA[Codes of Culture is a new media and cultural intelligence platform decoding the systems that shape modern influence across capital, culture, luxury, and technology.]]></description><link>https://codesofculture.futureplus.xyz</link><image><url>https://substackcdn.com/image/fetch/$s_!y06i!,w_256,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F37f5e362-5bf4-473c-8d9e-cb13c1928cff_420x420.png</url><title>Codes of Culture by Future+</title><link>https://codesofculture.futureplus.xyz</link></image><generator>Substack</generator><lastBuildDate>Sat, 10 Oct 2026 02:51:44 GMT</lastBuildDate><atom:link href="https://codesofculture.futureplus.xyz/feed" rel="self" type="application/rss+xml"/><copyright><![CDATA[Future+ ]]></copyright><language><![CDATA[en]]></language><webMaster><![CDATA[futureplus@substack.com]]></webMaster><itunes:owner><itunes:email><![CDATA[futureplus@substack.com]]></itunes:email><itunes:name><![CDATA[Codes of Culture]]></itunes:name></itunes:owner><itunes:author><![CDATA[Codes of Culture]]></itunes:author><googleplay:owner><![CDATA[futureplus@substack.com]]></googleplay:owner><googleplay:email><![CDATA[futureplus@substack.com]]></googleplay:email><googleplay:author><![CDATA[Codes of Culture]]></googleplay:author><itunes:block><![CDATA[Yes]]></itunes:block><item><title><![CDATA[Codes of Culture Annual Summit 2026]]></title><description><![CDATA[An Introduction to the Codes of Culture Platform and Our 4th Annual Summit]]></description><link>https://codesofculture.futureplus.xyz/p/codes-of-culture-annual-summit-2026</link><guid isPermaLink="false">https://codesofculture.futureplus.xyz/p/codes-of-culture-annual-summit-2026</guid><dc:creator><![CDATA[Ashumi Sanghvi]]></dc:creator><pubDate>Wed, 07 Oct 2026 18:44:15 GMT</pubDate><enclosure url="https://substack-post-media.s3.amazonaws.com/public/images/2960e80f-6feb-4eb8-b69b-0d994a0ea216_2478x1294.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<h2>Introducing Codes of Culture </h2><p>Three years ago, I launched <strong><a href="https://www.linkedin.com/company/futureplusxyz/">Future+</a></strong> with a simple idea and an event titled <em><strong>Codes of Culture</strong></em>, bringing together interesting people from different worlds who were shaping what comes next. People across luxury, culture, capital, and technology who might not ordinarily find themselves in the same room.</p><p>Since then, it has taken on a life of its own. The conversations and connections that have come out of it have always been the most important part for me. Over the past year in particular, I&#8217;ve increasingly felt there was an opportunity to build something much bigger around them.</p><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://codesofculture.futureplus.xyz/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">Codes of Culture by Future+ is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div><p>I&#8217;m excited to introduce <em><strong>Codes of Culture</strong></em> as its own new media and cultural intelligence platform. A place to explore the people, ideas and shifts shaping technology and culture right now &#8211; bringing together original perspectives and intelligence across our global network. And, of course, the annual Summit remains at its heart. </p><p>This November, we're bringing our annual <em><strong>Codes of Culture</strong></em> summit back to London for our 4th edition &#8211; founders, investors, creators and leaders across luxury, culture, capital, and technology, all in one room for a day of curated connections and conversations about where things are going next.</p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!wWT0!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F653eaeb6-f75e-4d0d-9948-9d0817fadfee_2212x662.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!wWT0!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F653eaeb6-f75e-4d0d-9948-9d0817fadfee_2212x662.png 424w, https://substackcdn.com/image/fetch/$s_!wWT0!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F653eaeb6-f75e-4d0d-9948-9d0817fadfee_2212x662.png 848w, https://substackcdn.com/image/fetch/$s_!wWT0!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F653eaeb6-f75e-4d0d-9948-9d0817fadfee_2212x662.png 1272w, https://substackcdn.com/image/fetch/$s_!wWT0!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F653eaeb6-f75e-4d0d-9948-9d0817fadfee_2212x662.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!wWT0!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F653eaeb6-f75e-4d0d-9948-9d0817fadfee_2212x662.png" width="1456" height="436" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/653eaeb6-f75e-4d0d-9948-9d0817fadfee_2212x662.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:436,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:1000014,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:&quot;https://codesofculture.futureplus.xyz/i/219099239?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F653eaeb6-f75e-4d0d-9948-9d0817fadfee_2212x662.png&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!wWT0!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F653eaeb6-f75e-4d0d-9948-9d0817fadfee_2212x662.png 424w, https://substackcdn.com/image/fetch/$s_!wWT0!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F653eaeb6-f75e-4d0d-9948-9d0817fadfee_2212x662.png 848w, https://substackcdn.com/image/fetch/$s_!wWT0!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F653eaeb6-f75e-4d0d-9948-9d0817fadfee_2212x662.png 1272w, https://substackcdn.com/image/fetch/$s_!wWT0!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F653eaeb6-f75e-4d0d-9948-9d0817fadfee_2212x662.png 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image buttonBase-GK1x3M"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg" class="icon-noB79L"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image buttonBase-GK1x3M"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2 icon-noB79L"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><h2>The Programme</h2><p>This year, we will explore the future of shopping, the rise of wellness and longevity, the changing language of luxury, the commercial power of fandom, the evolving relationship between creators and capital, the role of AI in creativity and the industries building entirely new categories.</p><p>Rather than looking at these themes in isolation, the programme examines where they increasingly converge.</p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!BLzQ!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4baed643-e56c-483a-87b0-685184521130_2446x1132.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!BLzQ!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4baed643-e56c-483a-87b0-685184521130_2446x1132.png 424w, https://substackcdn.com/image/fetch/$s_!BLzQ!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4baed643-e56c-483a-87b0-685184521130_2446x1132.png 848w, https://substackcdn.com/image/fetch/$s_!BLzQ!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4baed643-e56c-483a-87b0-685184521130_2446x1132.png 1272w, https://substackcdn.com/image/fetch/$s_!BLzQ!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4baed643-e56c-483a-87b0-685184521130_2446x1132.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!BLzQ!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4baed643-e56c-483a-87b0-685184521130_2446x1132.png" width="1456" height="674" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/4baed643-e56c-483a-87b0-685184521130_2446x1132.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:674,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:4992483,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:&quot;https://codesofculture.futureplus.xyz/i/219099239?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4baed643-e56c-483a-87b0-685184521130_2446x1132.png&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!BLzQ!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4baed643-e56c-483a-87b0-685184521130_2446x1132.png 424w, https://substackcdn.com/image/fetch/$s_!BLzQ!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4baed643-e56c-483a-87b0-685184521130_2446x1132.png 848w, https://substackcdn.com/image/fetch/$s_!BLzQ!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4baed643-e56c-483a-87b0-685184521130_2446x1132.png 1272w, https://substackcdn.com/image/fetch/$s_!BLzQ!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4baed643-e56c-483a-87b0-685184521130_2446x1132.png 1456w" sizes="100vw" loading="lazy"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image buttonBase-GK1x3M"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg" class="icon-noB79L"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image buttonBase-GK1x3M"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2 icon-noB79L"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p>Below is a first look at some of the conversations already taking shape across this year&#8217;s programme, with further speakers and announcements to follow in the coming weeks.</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://events.futureplus.xyz/codes-of-culture-2026&quot;,&quot;text&quot;:&quot;EXPLORE THE PROGRAMME &amp; RSVP&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://events.futureplus.xyz/codes-of-culture-2026"><span>EXPLORE THE PROGRAMME &amp; RSVP</span></a></p><h4>FIRESIDE: Longevity</h4><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!gs1q!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F59eafcdf-8d22-4c19-a07f-2977b27af1dc_1920x1080.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!gs1q!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F59eafcdf-8d22-4c19-a07f-2977b27af1dc_1920x1080.png 424w, https://substackcdn.com/image/fetch/$s_!gs1q!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F59eafcdf-8d22-4c19-a07f-2977b27af1dc_1920x1080.png 848w, https://substackcdn.com/image/fetch/$s_!gs1q!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F59eafcdf-8d22-4c19-a07f-2977b27af1dc_1920x1080.png 1272w, https://substackcdn.com/image/fetch/$s_!gs1q!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F59eafcdf-8d22-4c19-a07f-2977b27af1dc_1920x1080.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!gs1q!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F59eafcdf-8d22-4c19-a07f-2977b27af1dc_1920x1080.png" width="1456" height="819" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/59eafcdf-8d22-4c19-a07f-2977b27af1dc_1920x1080.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:819,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:411762,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:&quot;https://codesofculture.futureplus.xyz/i/219099239?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F59eafcdf-8d22-4c19-a07f-2977b27af1dc_1920x1080.png&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!gs1q!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F59eafcdf-8d22-4c19-a07f-2977b27af1dc_1920x1080.png 424w, https://substackcdn.com/image/fetch/$s_!gs1q!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F59eafcdf-8d22-4c19-a07f-2977b27af1dc_1920x1080.png 848w, https://substackcdn.com/image/fetch/$s_!gs1q!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F59eafcdf-8d22-4c19-a07f-2977b27af1dc_1920x1080.png 1272w, https://substackcdn.com/image/fetch/$s_!gs1q!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F59eafcdf-8d22-4c19-a07f-2977b27af1dc_1920x1080.png 1456w" sizes="100vw" loading="lazy"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image buttonBase-GK1x3M"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg" class="icon-noB79L"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image buttonBase-GK1x3M"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2 icon-noB79L"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p>Longevity is quickly becoming one of the most significant new consumer categories. What was once largely associated with optimisation and specialist health is moving into hospitality, travel, beauty, fitness, nutrition and everyday lifestyle.</p><p><em><strong><a href="https://www.linkedin.com/in/julian-issa/">Julian Issa</a></strong></em><strong>, Host of the Beyond Tomorrow Podcast</strong>,<strong> </strong>will join<strong> </strong><em><strong><a href="https://www.linkedin.com/in/garri-zmudze-982a48138/">Garri Zmudze</a></strong></em><strong>, Managing Partner at LongeVC,</strong> to explore where the longevity economy is heading, where capital is moving and what this category may become.</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://luma.com/3rru6vc2&quot;,&quot;text&quot;:&quot;RSVP&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://luma.com/3rru6vc2"><span>RSVP</span></a></p><h4>PANEL: Future World Building</h4><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!LPjh!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F22d3f5d3-fa0d-4669-a9dd-a04e73fa4e56_1920x1080.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!LPjh!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F22d3f5d3-fa0d-4669-a9dd-a04e73fa4e56_1920x1080.png 424w, https://substackcdn.com/image/fetch/$s_!LPjh!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F22d3f5d3-fa0d-4669-a9dd-a04e73fa4e56_1920x1080.png 848w, https://substackcdn.com/image/fetch/$s_!LPjh!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F22d3f5d3-fa0d-4669-a9dd-a04e73fa4e56_1920x1080.png 1272w, https://substackcdn.com/image/fetch/$s_!LPjh!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F22d3f5d3-fa0d-4669-a9dd-a04e73fa4e56_1920x1080.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!LPjh!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F22d3f5d3-fa0d-4669-a9dd-a04e73fa4e56_1920x1080.png" width="1456" height="819" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/22d3f5d3-fa0d-4669-a9dd-a04e73fa4e56_1920x1080.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:819,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:682975,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:&quot;https://codesofculture.futureplus.xyz/i/219099239?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F22d3f5d3-fa0d-4669-a9dd-a04e73fa4e56_1920x1080.png&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!LPjh!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F22d3f5d3-fa0d-4669-a9dd-a04e73fa4e56_1920x1080.png 424w, https://substackcdn.com/image/fetch/$s_!LPjh!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F22d3f5d3-fa0d-4669-a9dd-a04e73fa4e56_1920x1080.png 848w, https://substackcdn.com/image/fetch/$s_!LPjh!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F22d3f5d3-fa0d-4669-a9dd-a04e73fa4e56_1920x1080.png 1272w, https://substackcdn.com/image/fetch/$s_!LPjh!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F22d3f5d3-fa0d-4669-a9dd-a04e73fa4e56_1920x1080.png 1456w" sizes="100vw" loading="lazy"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image buttonBase-GK1x3M"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg" class="icon-noB79L"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image buttonBase-GK1x3M"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2 icon-noB79L"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p><em><strong><a href="https://www.linkedin.com/in/owj/?lipi=urn%3Ali%3Apage%3Ad_flagship3_search_srp_all%3BX8hpnY9%2FSAK3mosS1B080Q%3D%3D">Oliver Walker-Jones</a></strong></em><strong>, CMO of Joby Aviation, </strong><em><strong><a href="https://www.linkedin.com/in/charliejamessmith/">Charlie Smith</a></strong></em><strong>, Chief Brand Officer at Nothing, </strong><em><strong><a href="https://www.linkedin.com/in/bogdan-gogulan/">Bogdan Gogulan</a></strong></em><strong>, CEO &amp; Managing Partner at NewSpace Capital</strong>, and <em><strong><a href="https://www.linkedin.com/in/thomascrampton/">Thomas Crampton</a></strong></em><strong>, Principal of Crampton Partners</strong> will come together for a conversation spanning mobility, technology, space, investment and new infrastructure.</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://luma.com/3rru6vc2&quot;,&quot;text&quot;:&quot;RSVP&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://luma.com/3rru6vc2"><span>RSVP</span></a></p><h4>CREATIVITY x AI: Interactive Demo hosted by Krea AI</h4><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!8DRX!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F01ee70da-dedc-4dd9-9b93-f87095825e45_1920x1080.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!8DRX!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F01ee70da-dedc-4dd9-9b93-f87095825e45_1920x1080.png 424w, https://substackcdn.com/image/fetch/$s_!8DRX!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F01ee70da-dedc-4dd9-9b93-f87095825e45_1920x1080.png 848w, https://substackcdn.com/image/fetch/$s_!8DRX!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F01ee70da-dedc-4dd9-9b93-f87095825e45_1920x1080.png 1272w, https://substackcdn.com/image/fetch/$s_!8DRX!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F01ee70da-dedc-4dd9-9b93-f87095825e45_1920x1080.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!8DRX!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F01ee70da-dedc-4dd9-9b93-f87095825e45_1920x1080.png" width="1456" height="819" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/01ee70da-dedc-4dd9-9b93-f87095825e45_1920x1080.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:819,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:428511,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:&quot;https://codesofculture.futureplus.xyz/i/219099239?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F01ee70da-dedc-4dd9-9b93-f87095825e45_1920x1080.png&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!8DRX!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F01ee70da-dedc-4dd9-9b93-f87095825e45_1920x1080.png 424w, https://substackcdn.com/image/fetch/$s_!8DRX!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F01ee70da-dedc-4dd9-9b93-f87095825e45_1920x1080.png 848w, https://substackcdn.com/image/fetch/$s_!8DRX!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F01ee70da-dedc-4dd9-9b93-f87095825e45_1920x1080.png 1272w, https://substackcdn.com/image/fetch/$s_!8DRX!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F01ee70da-dedc-4dd9-9b93-f87095825e45_1920x1080.png 1456w" sizes="100vw" loading="lazy"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image buttonBase-GK1x3M"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg" class="icon-noB79L"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image buttonBase-GK1x3M"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2 icon-noB79L"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p><em><strong><a href="https://www.linkedin.com/in/asciidiego/">Diego Rodriguez</a></strong></em><strong>, Co-Founder &amp; CTO </strong>and<strong> </strong><em><strong><a href="https://www.linkedin.com/in/iamvictorperez/">Victor Perez</a></strong></em><strong>, Co-Founder &amp; CEO of Krea AI,</strong> will lead an interactive session exploring how generative AI is beginning to change the creative process.</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://luma.com/3rru6vc2&quot;,&quot;text&quot;:&quot;RSVP&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://luma.com/3rru6vc2"><span>RSVP</span></a></p><h2>Limited Release Tickets</h2><p>A limited release of tickets for Codes of Culture London is now available to our close network: subscribers, clients, and partners.</p><p>As part of the Future+ network, you are receiving early access before the next allocation is released more widely. We would love to have you with us.</p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!wWT0!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F653eaeb6-f75e-4d0d-9948-9d0817fadfee_2212x662.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!wWT0!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F653eaeb6-f75e-4d0d-9948-9d0817fadfee_2212x662.png 424w, https://substackcdn.com/image/fetch/$s_!wWT0!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F653eaeb6-f75e-4d0d-9948-9d0817fadfee_2212x662.png 848w, https://substackcdn.com/image/fetch/$s_!wWT0!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F653eaeb6-f75e-4d0d-9948-9d0817fadfee_2212x662.png 1272w, https://substackcdn.com/image/fetch/$s_!wWT0!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F653eaeb6-f75e-4d0d-9948-9d0817fadfee_2212x662.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!wWT0!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F653eaeb6-f75e-4d0d-9948-9d0817fadfee_2212x662.png" width="1456" height="436" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/653eaeb6-f75e-4d0d-9948-9d0817fadfee_2212x662.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:436,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:1000014,&quot;alt&quot;:&quot;&quot;,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:&quot;https://codesofculture.futureplus.xyz/i/219099239?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F653eaeb6-f75e-4d0d-9948-9d0817fadfee_2212x662.png&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" title="" srcset="https://substackcdn.com/image/fetch/$s_!wWT0!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F653eaeb6-f75e-4d0d-9948-9d0817fadfee_2212x662.png 424w, https://substackcdn.com/image/fetch/$s_!wWT0!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F653eaeb6-f75e-4d0d-9948-9d0817fadfee_2212x662.png 848w, https://substackcdn.com/image/fetch/$s_!wWT0!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F653eaeb6-f75e-4d0d-9948-9d0817fadfee_2212x662.png 1272w, https://substackcdn.com/image/fetch/$s_!wWT0!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F653eaeb6-f75e-4d0d-9948-9d0817fadfee_2212x662.png 1456w" sizes="100vw" loading="lazy"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image buttonBase-GK1x3M"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg" class="icon-noB79L"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image buttonBase-GK1x3M"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2 icon-noB79L"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p>We&#8217;ll share more speakers, partnerships, and day details as we get closer to November. I hope to see many of you there! </p><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://codesofculture.futureplus.xyz/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">Codes of Culture by Future+ is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div>]]></content:encoded></item><item><title><![CDATA[Codes of Culture | Issue 118]]></title><description><![CDATA[Robots On The Runway]]></description><link>https://codesofculture.futureplus.xyz/p/codes-of-culture-issue-118</link><guid isPermaLink="false">https://codesofculture.futureplus.xyz/p/codes-of-culture-issue-118</guid><dc:creator><![CDATA[Codes of Culture]]></dc:creator><pubDate>Wed, 23 Sep 2026 14:15:00 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!1yDy!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F011d63cd-c07c-4eeb-b1de-82dc6d6f37f2_1200x627.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>Welcome back to <em>Codes of Culture</em>. I&#8217;m <a href="http://www.linkedin.com/in/ashumisanghvi">Ashumi Sanghvi</a>.</p><p><span>Although most would call me a technophile, I was sad and disappointed to see humanoid </span><a href="https://www.fashiontimes.co.uk/vogue-world-milan-humanoid-robots-runway-debate-1764466"><span>robots on the runway at Vogue World in Milan</span></a><span> yesterday, in what felt like a desperate, tone deaf attempt to bridge tech and innovation into the world of fashion. There have been far more tasteful and artistic ways we have seen robots on runways in the past- including </span><a href="https://www.vogue.co.uk/fashion/article/coperni-robot-dogs"><span>Boston Dynamics&#8217; infamous robot dogs at Coperni</span></a><span>, model Shalom Harlow being </span><a href="https://www.instagram.com/p/DOqu0ljjouZ/?img_index=2"><span>spray-painted at McQueen&#8217;s show</span></a><span>, and </span><a href="https://www.nytimes.com/2024/01/22/style/robot-baby-schiaparelli-show.html"><span>Schiaparelli&#8217;s couture show &#8220;robot baby&#8221;</span></a><span>.</span></p><p><span>In a world moving at breakneck speed, as we question the very existence of humanity, the responsibility for keeping culture, creativity, and artisanal integrity alive lies with media distribution networks as much as with the individuals who decide to move them forward. </span><a href="https://www.youtube.com/watch?v=QkpOFlj604s"><span>Julian Issa, host of the Beyond Tomorrow podcast, shared an interesting conversation on the topic in his recent episode with Dr Roman Yampolski</span></a><span>.</span></p><p><span>And finally, for something inspiring on bridging culture into new frontiers of tech and space, I recommend spending </span><a href="https://www.youtube.com/watch?v=I4qfvm57ZE0"><span>3 minutes watching this brilliant film, &#8220;Space Wonders&#8221;,</span></a><span> which was submitted for the Future Vision XPrize.</span></p><p><span>This is the future we should all be backing, sharing, and investing in.</span></p><p>So much news on the radar this week, for early access tickets to our Codes of Culture summit which went live yesterday, click <a href="https://luma.com/3rru6vc2">here</a>! </p><p>Scroll on for more news on our radar.</p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://events.futureplus.xyz/codes-of-culture-2026" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!9ctF!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe771835e-ad4f-48e7-9687-db99acc0f5ae_2212x662.png 424w, https://substackcdn.com/image/fetch/$s_!9ctF!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe771835e-ad4f-48e7-9687-db99acc0f5ae_2212x662.png 848w, https://substackcdn.com/image/fetch/$s_!9ctF!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe771835e-ad4f-48e7-9687-db99acc0f5ae_2212x662.png 1272w, https://substackcdn.com/image/fetch/$s_!9ctF!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe771835e-ad4f-48e7-9687-db99acc0f5ae_2212x662.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!9ctF!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe771835e-ad4f-48e7-9687-db99acc0f5ae_2212x662.png" width="1456" height="436" 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srcset="https://substackcdn.com/image/fetch/$s_!9ctF!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe771835e-ad4f-48e7-9687-db99acc0f5ae_2212x662.png 424w, https://substackcdn.com/image/fetch/$s_!9ctF!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe771835e-ad4f-48e7-9687-db99acc0f5ae_2212x662.png 848w, https://substackcdn.com/image/fetch/$s_!9ctF!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe771835e-ad4f-48e7-9687-db99acc0f5ae_2212x662.png 1272w, https://substackcdn.com/image/fetch/$s_!9ctF!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe771835e-ad4f-48e7-9687-db99acc0f5ae_2212x662.png 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image buttonBase-GK1x3M"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg" class="icon-noB79L"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image buttonBase-GK1x3M"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2 icon-noB79L"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p><em><strong>If you are new here, or want to catch up on the best of Codes of Culture, we&#8217;d recommend you <a href="https://open.substack.com/pub/futureplusxyz/p/start-here?utm_campaign=post-expanded-share&amp;utm_medium=web">start here </a>and remember to subscribe for full access to our news, insights, podcast and global events. </strong></em></p>
      <p>
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   ]]></content:encoded></item><item><title><![CDATA[Codes of Culture | Issue 117]]></title><description><![CDATA[Culture Is the Interface]]></description><link>https://codesofculture.futureplus.xyz/p/codes-of-culture-issue-117</link><guid isPermaLink="false">https://codesofculture.futureplus.xyz/p/codes-of-culture-issue-117</guid><dc:creator><![CDATA[Codes of Culture]]></dc:creator><pubDate>Fri, 18 Sep 2026 13:03:54 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!3rgA!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F36664363-e6f8-4141-a2eb-8b1ad835537a_2400x1254.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>Welcome back to <em>Codes of Culture</em>. I&#8217;m <a href="http://www.linkedin.com/in/ashumisanghvi">Ashumi Sanghvi</a>.</p><p><span>This week, I&#8217;ve been thinking about who owns the interface between culture and its audience. The answer is becoming less obvious. </span><a href="https://www.reuters.com/technology/cognition-ai-raises-2-billion-48-billion-valuation-2026-09-08/"><span>Cognition AI has raised $2 billion</span></a><span> at a $48 billion valuation, while </span><a href="https://www.reuters.com/legal/transactional/bending-spoons-buy-miro-136-billion-cash-deal-2026-09-10/?utm_source=chatgpt.com"><span>Bending Spoons is buying Miro for $1.36 billion</span></a><span>, two reminders of how quickly the AI and productivity landscape is consolidating around companies that can shape everyday behaviour.</span></p><p><span>At the same time, creators are building ownership into their business models: </span><a href="https://www.businessinsider.com/diary-of-a-ceo-steven-bartlett-authentic-partner-creator-venture-2026-9?utm_source=chatgpt.com"><span>Steven Bartlett has launched OBSN with plans to invest up to $400 million across creator-led ventures</span></a><span>, and Cat Goetze has taken an ownership stake in Smooth Media. Attention is still valuable, but ownership, infrastructure and distribution are where the real power is moving.</span></p><p><span>Fashion is facing its own version of that tension. The clash between </span><a href="https://www.vogue.com/article/clash-between-cfda-and-peta-protestors-disrupts-nyfw?utm_source=chatgpt.com"><span>CFDA CEO and PETA protestors at New York Fashion Week</span></a><span> showed how the runway is no longer only a stage for clothes; it is also a stage where cultural values, activism and institutional authority collide. Also this week, </span><a href="https://www.vogue.com/article/how-googles-ai-tools-factored-into-new-york-fashion-week?utm_source=chatgpt.com"><span>Google&#8217;s new fashion tools moved AI further </span></a><span>behind the scenes of show production, while </span><a href="https://www.businessoffashion.com/news/luxury/dior-and-a24-announce-two-year-collaboration/?utm_source=linkined&amp;utm_medium=post&amp;utm_campaign=luxury"><span>Dior and A24 announced a two-year partnership spanning film, theatre and live events</span></a><span>. The boundaries between technology, fashion, media and entertainment are disappearing in real time.</span></p><p><span>Scroll on for more news on our radar.</span></p><p><span>Subscribe for early access to our 4th annual Codes of Culture summit this November in London, with confirmed speakers and partners including NOTHING, Joby Aviation, IBM, PerfectTed, Healf, IM8, a16z CLF and more. Early Bird tickets for Future+ network and subscribers goes live on Monday 21 September.</span></p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://events.futureplus.xyz/codes-of-culture-2026" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!Gfcy!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F55186c09-7fe7-488b-b5c1-d91c8720eeb7_1787x534.png 424w, https://substackcdn.com/image/fetch/$s_!Gfcy!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F55186c09-7fe7-488b-b5c1-d91c8720eeb7_1787x534.png 848w, 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srcset="https://substackcdn.com/image/fetch/$s_!Gfcy!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F55186c09-7fe7-488b-b5c1-d91c8720eeb7_1787x534.png 424w, https://substackcdn.com/image/fetch/$s_!Gfcy!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F55186c09-7fe7-488b-b5c1-d91c8720eeb7_1787x534.png 848w, https://substackcdn.com/image/fetch/$s_!Gfcy!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F55186c09-7fe7-488b-b5c1-d91c8720eeb7_1787x534.png 1272w, https://substackcdn.com/image/fetch/$s_!Gfcy!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F55186c09-7fe7-488b-b5c1-d91c8720eeb7_1787x534.png 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image buttonBase-GK1x3M"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg" class="icon-noB79L"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image buttonBase-GK1x3M"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" 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      <p>
          <a href="https://codesofculture.futureplus.xyz/p/codes-of-culture-issue-117">
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   ]]></content:encoded></item><item><title><![CDATA[Codes of Culture | Issue 116]]></title><description><![CDATA[Welcome back to Codes of Culture. I&#8217;m Ashumi Sanghvi.]]></description><link>https://codesofculture.futureplus.xyz/p/codes-of-culture-issue-116</link><guid isPermaLink="false">https://codesofculture.futureplus.xyz/p/codes-of-culture-issue-116</guid><dc:creator><![CDATA[Codes of Culture]]></dc:creator><pubDate>Wed, 09 Sep 2026 16:21:24 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!_iWn!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F5cfe9bb4-d11e-4ab6-adc1-7857c069a21e_2400x1254.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>Welcome back to <em>Codes of Culture</em>. I&#8217;m <a href="http://www.linkedin.com/in/ashumisanghvi">Ashumi Sanghvi</a>.</p><p><span>These days, I get my favourite internet microdoses from </span><a href="https://sequencebycosmos.substack.com/"><span>Cosmos&#8217; newsletter</span></a><span> and often find myself curiously scrolling through less mainstream media publications to feed my inspiration and gather strategic insights for the advisory work we do at </span><a href="https://futureplus.xyz/"><span>Future+</span></a><span>.</span></p><p><span>So much in the news this week that it was hard to distil into only 5 things to cover. </span><a href="https://techcrunch.com/2026/09/03/oura-files-to-go-public/"><span>Oura is preparing to go public</span></a><span> and has been instrumental in helping turn biometric tracking into a mainstream consumer habit. At the same time, </span><a href="https://techcrunch.com/2026/09/08/stoke-space-raises-another-billion-to-rival-spacex-at-re-flying-rockets/"><span>Stoke Space has just raised another $1 billion</span></a><span> to push reusable rockets further into commercial reality, a company we are tracking closely as it&#8217;s positioned as a direct competitor to SpaceX. </span><a href="https://wwd.com/fashion-news/fashion-features/julie-kegels-wins-2026-lvmh-prize-young-designers-1239197914/"><span>Julie Kegels won the LVMH Prize</span></a><span> and underscored how a singular perspective still resonates, while </span><a href="https://www.vogue.com/article/fashions-new-instagram-playbook-according-to-eva-chen"><span>Eva Chen&#8217;s analysis</span></a><span> of the evolving social media landscape highlighted a sector-wide pivot from curated polish to genuine identity, intimacy, and something that feels more real. </span><a href="https://hypebeast.com/2026/9/hiroshi-fujiwara-announces-fragment-university-second-term-enrollment-info"><span>Hiroshi Fujiwara bringing back Fragment University</span></a><span> lands in the same place for me: culture is increasingly about participation and community, not just consumption. Also interesting, as I shared </span><a href="https://codesofculture.futureplus.xyz/p/codes-of-culture-issue-115"><span>in last week&#8217;s newsletter</span></a><span>, Bangkok is becoming the new culture and creator capital of Asia.</span></p><p><span>In this week&#8217;s issue, we cover brain-tracking wearables and women&#8217;s intimate health to adaptive fashion, Formula 1&#8217;s fashion expansion and AI-powered avatars in beauty; the strongest ideas are not always the most advanced. They are the ones that make technology, design and culture feel more personal, more useful and more human&#8212;all the themes we are building on for our annual summit coming to London in November.</span></p><p>Scroll on for more news on our radar.</p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="mailto:issy@futureplus.xyz" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!xYpx!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F38adc87f-688f-4384-9a7f-53b501e0cc33_3066x918.png 424w, https://substackcdn.com/image/fetch/$s_!xYpx!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F38adc87f-688f-4384-9a7f-53b501e0cc33_3066x918.png 848w, https://substackcdn.com/image/fetch/$s_!xYpx!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F38adc87f-688f-4384-9a7f-53b501e0cc33_3066x918.png 1272w, https://substackcdn.com/image/fetch/$s_!xYpx!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F38adc87f-688f-4384-9a7f-53b501e0cc33_3066x918.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!xYpx!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F38adc87f-688f-4384-9a7f-53b501e0cc33_3066x918.png" width="1456" height="436" 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fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2 icon-noB79L"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p><em><strong>If you are new here, or want to catch up on the best of Codes of Culture, we&#8217;d recommend you <a href="https://open.substack.com/pub/futureplusxyz/p/start-here?utm_campaign=post-expanded-share&amp;utm_medium=web">start here </a>and remember to subscribe for full access to our news, insights, podcast and global events. </strong></em></p><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://codesofculture.futureplus.xyz/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" 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To receive new posts and support my work, consider becoming a free or paid subscriber.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!_iWn!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F5cfe9bb4-d11e-4ab6-adc1-7857c069a21e_2400x1254.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!_iWn!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F5cfe9bb4-d11e-4ab6-adc1-7857c069a21e_2400x1254.png 424w, https://substackcdn.com/image/fetch/$s_!_iWn!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F5cfe9bb4-d11e-4ab6-adc1-7857c069a21e_2400x1254.png 848w, https://substackcdn.com/image/fetch/$s_!_iWn!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F5cfe9bb4-d11e-4ab6-adc1-7857c069a21e_2400x1254.png 1272w, https://substackcdn.com/image/fetch/$s_!_iWn!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F5cfe9bb4-d11e-4ab6-adc1-7857c069a21e_2400x1254.png 1456w" sizes="100vw"><img 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pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image buttonBase-GK1x3M"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg" class="icon-noB79L"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image buttonBase-GK1x3M"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" 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      <p>
          <a href="https://codesofculture.futureplus.xyz/p/codes-of-culture-issue-116">
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      </p>
   ]]></content:encoded></item><item><title><![CDATA[Codes of Culture | Issue 115]]></title><description><![CDATA[Logging Off Is The New Luxury]]></description><link>https://codesofculture.futureplus.xyz/p/codes-of-culture-issue-115</link><guid isPermaLink="false">https://codesofculture.futureplus.xyz/p/codes-of-culture-issue-115</guid><dc:creator><![CDATA[Codes of Culture]]></dc:creator><pubDate>Wed, 02 Sep 2026 13:03:23 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!Y_Jk!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa259f1c7-867c-43f8-a589-bf07abf2d7b0_2700x1411.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>Welcome back to <em>Codes of Culture</em>. I&#8217;m <a href="http://www.linkedin.com/in/ashumisanghvi">Ashumi Sanghvi</a>. <span>Back to regular programming this week, as it&#8217;s the end of another summer for the books.</span></p><p><span>Across all the travels and time zones, sleep and recovery have been top of mind for me, so Whoop&#8217;s Meridian launch has been timely as I will definitely be getting one. Targeting and attracting a female audience for wearables/health tech companies has been a long time in the making, and we are finally starting to see this trend across </span><a href="https://graziadaily.co.uk/beauty-hair/wellness/best-oura-ring-covers/"><span>Oura ring covers</span></a><span>, </span><a href="https://themodems.com/fashion/lumia-2-smart-earrings-the-worlds-smallest-wearable/"><span>Lumia earrings</span></a><span>, </span><a href="https://thelightberg.com/wearables-are-going-jewellery/"><span>Ultrahuman, Fitbit and Bellabeat</span></a><span>  and its not slowing down. It is a hugely untapped market, with plenty of room to grow.</span></p><p><span>We always tend to have a finger on where markets are headed, and investments are being made before they get covered in mainstream media, so it was interesting to see the recent piece on the growth of influencer investors. We saw that trend a few years ago, and now it&#8217;s really taking off in real time with the likes of </span><a href="https://www.businesswire.com/news/home/20260618551048/en/Anti-Fund-Closes-Oversubscribed-%24100-Million-Growth-Fund-Firm-AUM-Tops-%24180-Million"><span>Logan and Jake Paul&#8217;s Anti Fund</span></a><span> investing across frontier tech, </span><a href="https://wwd.com/beauty-industry-news/wellness/alix-earle-cymbiotika-investment-wellness-influencer-1239099637/"><span>Alix Earle&#8217;s recent investment in Cymbiotika</span></a><span>, Sophia Amurosa&#8217;s </span><a href="https://www.trustfund.vc/"><span>Trustfund vc </span></a><span>betting on early stage, category-defining consumer/tech founders and </span><a href="https://stevenbartlett.com/steven-bartlett-hires-amy-golding-to-lead-his-family-office/"><span>Steven Bartlett building out his private office</span></a><span> to invest across tech startups, among so many more.</span></p><p><span>Finally, another space to watch is Bangkok&#8217;s rise as the epicentre of all things linked to cool, creators, and culture with an incredible </span><a href="https://cloud11bangkok.com/"><span>Cloud 11 development</span></a><span> powering the creative ecosystem. </span><a href="https://authenticated.substack.com/p/bangkok-is-the-new-atlanta?r=nam4&amp;utm_medium=ios&amp;triedRedirect=true"><span>You heard it here first.</span></a></p><p><span>Scroll on for more news on our radar.</span></p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="mailto:issy@futureplus.xyz" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!xYpx!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F38adc87f-688f-4384-9a7f-53b501e0cc33_3066x918.png 424w, https://substackcdn.com/image/fetch/$s_!xYpx!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F38adc87f-688f-4384-9a7f-53b501e0cc33_3066x918.png 848w, https://substackcdn.com/image/fetch/$s_!xYpx!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F38adc87f-688f-4384-9a7f-53b501e0cc33_3066x918.png 1272w, https://substackcdn.com/image/fetch/$s_!xYpx!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F38adc87f-688f-4384-9a7f-53b501e0cc33_3066x918.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!xYpx!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F38adc87f-688f-4384-9a7f-53b501e0cc33_3066x918.png" width="1456" height="436" 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To receive new posts and support my work, consider becoming a free or paid subscriber.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!Y_Jk!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa259f1c7-867c-43f8-a589-bf07abf2d7b0_2700x1411.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" 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      <p>
          <a href="https://codesofculture.futureplus.xyz/p/codes-of-culture-issue-115">
              Read more
          </a>
      </p>
   ]]></content:encoded></item><item><title><![CDATA[Codes of Culture | Issue 114]]></title><description><![CDATA[The World&#8217;s Largest Electric Aircraft]]></description><link>https://codesofculture.futureplus.xyz/p/codes-of-culture-issue-113-745</link><guid isPermaLink="false">https://codesofculture.futureplus.xyz/p/codes-of-culture-issue-113-745</guid><dc:creator><![CDATA[Codes of Culture]]></dc:creator><pubDate>Thu, 20 Aug 2026 13:03:43 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!yzzb!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff95de525-4162-4668-9772-804c2b218c3e_2580x1346.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>Welcome back to <em>Codes of Culture</em>. I&#8217;m <a href="http://www.linkedin.com/in/ashumisanghvi">Ashumi Sanghvi</a>.</p><p><span>The </span><a href="https://www.bloomberg.com/news/articles/2026-08-11/phia-app-co-founders-pushed-for-features-taking-credit-for-sales-it-didn-t-drive"><span>Phia cookie controversy</span></a><span> isn&#8217;t ending with competitors like Kate Sanner, founder of resale platform Beni, finally breaking her silence on Phoebe Gates and Sophia Kianni&#8217;s start up </span><a href="https://outwiththenew.joinbeni.com/p/phoebe-gates-and-phia-are-not-the"><span>on her substack</span></a><span>.</span></p><p><a href="https://www.linkedin.com/posts/williamhgates_heart-aerospace-has-flown-x1-the-largest-activity-7494196361807073280-DMFR?utm_source=share&amp;utm_medium=member_desktop&amp;rcm=ACoAAADWmW0BdOiM3SuUdMr-ZVKeQr6UF6dH6rQ"><span>In other Gates news</span></a><span>, on a more positive note, Bill Gates, through his climate fund Breakthrough Energy Ventures, </span><a href="https://sifted.eu/articles/bill-gates-heart-aerospace-107m-news"><span>a primary investor in Heart Aerospace</span></a><span>, a pioneering electric aviation company building the regional hybrid-electric airplane known as the ES-30. We cover news about its first flight in this issue and one i am personally excited to keep track of.</span></p><p><span>Finally, as we are building through the programming for our 4th annual Future+ summit in November, one of the key themes we will keep revisiting will be the human attention economy. This week a feature on follower count losing its footing as a measure of creator influence takes precedent.</span></p><p><span>Scroll on and subscribe for more.</span></p><p><em><strong>If you are new here, or want to catch up on the best of Codes of Culture, we&#8217;d recommend you <a href="https://open.substack.com/pub/futureplusxyz/p/start-here?utm_campaign=post-expanded-share&amp;utm_medium=web">start here </a>and remember to subscribe for full access to our news, insights, podcast and global events. </strong></em></p><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://codesofculture.futureplus.xyz/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">Codes of Culture by Future+ is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!yzzb!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff95de525-4162-4668-9772-804c2b218c3e_2580x1346.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" 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src="https://substackcdn.com/image/fetch/$s_!yzzb!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff95de525-4162-4668-9772-804c2b218c3e_2580x1346.png" width="1456" height="760" 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srcset="https://substackcdn.com/image/fetch/$s_!yzzb!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff95de525-4162-4668-9772-804c2b218c3e_2580x1346.png 424w, https://substackcdn.com/image/fetch/$s_!yzzb!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff95de525-4162-4668-9772-804c2b218c3e_2580x1346.png 848w, https://substackcdn.com/image/fetch/$s_!yzzb!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff95de525-4162-4668-9772-804c2b218c3e_2580x1346.png 1272w, https://substackcdn.com/image/fetch/$s_!yzzb!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff95de525-4162-4668-9772-804c2b218c3e_2580x1346.png 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image buttonBase-GK1x3M"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg" class="icon-noB79L"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image buttonBase-GK1x3M"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2 icon-noB79L"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p><strong>&#128214;In this issue:</strong></p><ol><li><p><span>Heart Aerospace has flown the world&#8217;s largest electric aircraft.</span></p></li><li><p><span>Follower count is losing its power as the defining measure of creator influence.</span></p></li><li><p><span>Neko Health is bringing its high-tech body scans to New York.</span></p></li><li><p><span>Higgsfield has reached a $5.4 billion valuation as demand for AI content surges.</span></p></li><li><p><span>Women&#8217;s soccer is becoming fashion&#8217;s next major opportunity.</span></p></li></ol><div><hr></div><h4>1. <span>AVIATION AND THE FUTURE OF TRAVEL</span></h4><p><strong><a href="https://www.heartaerospace.com/newsroom/heart-aerospace-completes-first-flight-of-world-s-largest-electric-aircraft">Heart Aerospace has flown the world&#8217;s largest electric aircraft.</a></strong></p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!Q96a!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbaf48e9f-6cd1-4155-bbcc-d347e337d297_2580x1346.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!Q96a!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbaf48e9f-6cd1-4155-bbcc-d347e337d297_2580x1346.png 424w, https://substackcdn.com/image/fetch/$s_!Q96a!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbaf48e9f-6cd1-4155-bbcc-d347e337d297_2580x1346.png 848w, https://substackcdn.com/image/fetch/$s_!Q96a!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbaf48e9f-6cd1-4155-bbcc-d347e337d297_2580x1346.png 1272w, https://substackcdn.com/image/fetch/$s_!Q96a!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbaf48e9f-6cd1-4155-bbcc-d347e337d297_2580x1346.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!Q96a!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbaf48e9f-6cd1-4155-bbcc-d347e337d297_2580x1346.png" width="1456" height="760" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/baf48e9f-6cd1-4155-bbcc-d347e337d297_2580x1346.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:760,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:2425791,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:&quot;https://codesofculture.futureplus.xyz/i/211988819?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbaf48e9f-6cd1-4155-bbcc-d347e337d297_2580x1346.png&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!Q96a!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbaf48e9f-6cd1-4155-bbcc-d347e337d297_2580x1346.png 424w, https://substackcdn.com/image/fetch/$s_!Q96a!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbaf48e9f-6cd1-4155-bbcc-d347e337d297_2580x1346.png 848w, https://substackcdn.com/image/fetch/$s_!Q96a!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbaf48e9f-6cd1-4155-bbcc-d347e337d297_2580x1346.png 1272w, https://substackcdn.com/image/fetch/$s_!Q96a!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbaf48e9f-6cd1-4155-bbcc-d347e337d297_2580x1346.png 1456w" sizes="100vw" loading="lazy"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image buttonBase-GK1x3M"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg" class="icon-noB79L"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image buttonBase-GK1x3M"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2 icon-noB79L"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p><strong>What&#8217;s happening:</strong> Heart Aerospace has successfully completed the first flight of X1, its full-scale electric aircraft demonstrator and, at more than 25,000 pounds with a 106-foot wingspan, the largest battery-electric aircraft ever flown. The 27-minute test flight took place in Plattsburgh, New York, with the aircraft reaching 1,100 feet and generating more than one megawatt of electric power. X1 is designed to validate technology for Heart&#8217;s upcoming 30-seat ES-30 hybrid-electric regional aircraft, which has attracted commitments from airlines including United and Air Canada and is targeting entry into service in 2031.</p><p><strong>TLDR:</strong></p><ul><li><p><span>The X1 is the largest battery-electric aircraft ever to fly.</span></p></li><li><p><span>Its first 27-minute flight used approximately $5 worth of electricity.</span></p></li><li><p><span>Heart is using the demonstrator to develop its 30-seat ES-30 regional aircraft.</span></p></li><li><p><span>The company says the ES-30 could reduce operating costs by more than 40% versus legacy regional aircraft.</span></p></li></ul><p><strong>Why it matters: </strong>Electric aviation has often felt like a distant sustainability promise, but Heart&#8217;s milestone begins to make the economics much more tangible. If electrification can materially lower energy, maintenance and operating costs, its impact could go beyond reducing emissions and reshape where and how frequently people fly, potentially making smaller regional routes commercially viable again.</p><div><hr></div><h4>2. <span>CREATORS, INFLUENCE AND PERFORMANCE</span></h4><p><strong><a href="https://www.businessoffashion.com/articles/marketing-pr/why-follower-count-matters-less-than-ever/">Follower count is losing its power as the defining measure of creator influence.</a></strong></p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!l_20!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ffa1c3a0f-9513-4580-a3bf-8b030cbf4dfd_2584x1346.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!l_20!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ffa1c3a0f-9513-4580-a3bf-8b030cbf4dfd_2584x1346.png 424w, https://substackcdn.com/image/fetch/$s_!l_20!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ffa1c3a0f-9513-4580-a3bf-8b030cbf4dfd_2584x1346.png 848w, https://substackcdn.com/image/fetch/$s_!l_20!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ffa1c3a0f-9513-4580-a3bf-8b030cbf4dfd_2584x1346.png 1272w, https://substackcdn.com/image/fetch/$s_!l_20!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ffa1c3a0f-9513-4580-a3bf-8b030cbf4dfd_2584x1346.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!l_20!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ffa1c3a0f-9513-4580-a3bf-8b030cbf4dfd_2584x1346.png" width="1456" height="758" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/fa1c3a0f-9513-4580-a3bf-8b030cbf4dfd_2584x1346.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:758,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:6221546,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:&quot;https://codesofculture.futureplus.xyz/i/211988819?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ffa1c3a0f-9513-4580-a3bf-8b030cbf4dfd_2584x1346.png&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!l_20!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ffa1c3a0f-9513-4580-a3bf-8b030cbf4dfd_2584x1346.png 424w, https://substackcdn.com/image/fetch/$s_!l_20!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ffa1c3a0f-9513-4580-a3bf-8b030cbf4dfd_2584x1346.png 848w, https://substackcdn.com/image/fetch/$s_!l_20!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ffa1c3a0f-9513-4580-a3bf-8b030cbf4dfd_2584x1346.png 1272w, https://substackcdn.com/image/fetch/$s_!l_20!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ffa1c3a0f-9513-4580-a3bf-8b030cbf4dfd_2584x1346.png 1456w" sizes="100vw" loading="lazy"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image buttonBase-GK1x3M"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg" class="icon-noB79L"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image buttonBase-GK1x3M"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2 icon-noB79L"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p><strong>What&#8217;s happening:</strong> Fashion brands are getting better at measuring what creators actually deliver, and that is changing who gets hired. Rather than treating follower count as the primary proxy for influence, brands increasingly have access to data around engagement, conversions and audience quality, allowing them to distinguish creators who generate genuine consumer action from those who simply command large audiences. The result is a creator ecosystem where performance and relevance are becoming increasingly important alongside reach.</p><p><strong>TLDR:</strong></p><ul><li><p><span>Bigger audiences no longer automatically mean greater value for brands.</span></p></li><li><p><span>Engagement, conversions and audience quality are becoming more important metrics.</span></p></li><li><p><span>Technology is making creator-driven sales significantly easier to track.</span></p></li><li><p><span>Brands increasingly need diversified creator networks rather than simply a handful of large influencers.</span></p></li></ul><p><strong>Why it matters: </strong>Influencer marketing is entering a much more mature phase. The first era rewarded scale; the next will reward the ability to move specific communities and produce measurable outcomes. That benefits creators with high-trust, highly relevant audiences while forcing brands to think about influence as a portfolio rather than a popularity contest.</p><div><hr></div><h4>3. <span>HEALTH, LONGEVITY AND PREMIUM EXPERIENCES</span></h4><p><strong><a href="https://techcrunch.com/2026/08/18/daniel-eks-body-scanning-startup-neko-health-opens-first-us-office-in-new-york/">Neko Health is bringing its high-tech body scans to New York.</a></strong></p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!ol-t!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb330c1ad-8e61-4160-a88e-6365c1398bd8_2582x1346.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!ol-t!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb330c1ad-8e61-4160-a88e-6365c1398bd8_2582x1346.png 424w, https://substackcdn.com/image/fetch/$s_!ol-t!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb330c1ad-8e61-4160-a88e-6365c1398bd8_2582x1346.png 848w, https://substackcdn.com/image/fetch/$s_!ol-t!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb330c1ad-8e61-4160-a88e-6365c1398bd8_2582x1346.png 1272w, https://substackcdn.com/image/fetch/$s_!ol-t!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb330c1ad-8e61-4160-a88e-6365c1398bd8_2582x1346.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!ol-t!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb330c1ad-8e61-4160-a88e-6365c1398bd8_2582x1346.png" width="1456" height="759" 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srcset="https://substackcdn.com/image/fetch/$s_!ol-t!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb330c1ad-8e61-4160-a88e-6365c1398bd8_2582x1346.png 424w, https://substackcdn.com/image/fetch/$s_!ol-t!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb330c1ad-8e61-4160-a88e-6365c1398bd8_2582x1346.png 848w, https://substackcdn.com/image/fetch/$s_!ol-t!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb330c1ad-8e61-4160-a88e-6365c1398bd8_2582x1346.png 1272w, https://substackcdn.com/image/fetch/$s_!ol-t!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb330c1ad-8e61-4160-a88e-6365c1398bd8_2582x1346.png 1456w" sizes="100vw" loading="lazy"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image buttonBase-GK1x3M"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg" class="icon-noB79L"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image buttonBase-GK1x3M"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2 icon-noB79L"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p><strong>What&#8217;s happening:</strong> Neko Health, the preventative health startup founded by Spotify co-founder Daniel Ek and Hjalmar Nilsonne, is opening its first US location in SoHo, New York, on September 24. The company combines proprietary full-body scanning technology with blood testing and data from fitness devices to provide a broad assessment of a customer&#8217;s health. Neko already operates in the UK and Sweden, says more than 100,000 people have undergone scans and has attracted more than 25,000 people to its New York waitlist following a $700 million Series C raise last month.</p><p><strong>TLDR:</strong></p><ul><li><p><span>Neko Health opens its first US location in SoHo on September 24.</span></p></li><li><p><span>More than 25,000 New Yorkers have reportedly joined the waitlist.</span></p></li><li><p><span>The service combines body imaging, bloodwork and wearable data.</span></p></li><li><p><span>Neko raised a $700 million Series C ahead of its US expansion.</span></p></li></ul><p><strong>Why it matters: </strong>Longevity is increasingly becoming a consumer category rather than simply a healthcare category. Companies like Neko are packaging complex diagnostics into experiences that feel closer to premium wellness, hospitality and technology than the traditional doctor&#8217;s office, and locating its first US site in the middle of SoHo&#8217;s luxury retail ecosystem is indicative of that shift. As consumers become willing to spend on understanding and optimising themselves, the broader opportunity sits in turning previously specialist technology into accessible, beautifully designed products.</p><div><hr></div><h4>4. <span>AI, MEDIA AND THE NEW CREATIVE INFRASTRUCTURE</span></h4><p><strong><a href="https://www.reuters.com/business/media-telecom/higgsfields-valuation-soars-fourfold-54-billion-six-months-ai-content-demand-2026-08-17/?utm_source=chatgpt.com">Higgsfield has reached a $5.4 billion valuation as demand for AI content surges.</a></strong></p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!pUsU!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F361a1c5f-d0a1-456c-9d1d-1f46cbf0fb19_2582x1346.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!pUsU!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F361a1c5f-d0a1-456c-9d1d-1f46cbf0fb19_2582x1346.png 424w, https://substackcdn.com/image/fetch/$s_!pUsU!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F361a1c5f-d0a1-456c-9d1d-1f46cbf0fb19_2582x1346.png 848w, https://substackcdn.com/image/fetch/$s_!pUsU!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F361a1c5f-d0a1-456c-9d1d-1f46cbf0fb19_2582x1346.png 1272w, https://substackcdn.com/image/fetch/$s_!pUsU!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F361a1c5f-d0a1-456c-9d1d-1f46cbf0fb19_2582x1346.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!pUsU!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F361a1c5f-d0a1-456c-9d1d-1f46cbf0fb19_2582x1346.png" width="1456" height="759" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/361a1c5f-d0a1-456c-9d1d-1f46cbf0fb19_2582x1346.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:759,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:4420070,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:&quot;https://codesofculture.futureplus.xyz/i/211988819?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F361a1c5f-d0a1-456c-9d1d-1f46cbf0fb19_2582x1346.png&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!pUsU!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F361a1c5f-d0a1-456c-9d1d-1f46cbf0fb19_2582x1346.png 424w, https://substackcdn.com/image/fetch/$s_!pUsU!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F361a1c5f-d0a1-456c-9d1d-1f46cbf0fb19_2582x1346.png 848w, https://substackcdn.com/image/fetch/$s_!pUsU!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F361a1c5f-d0a1-456c-9d1d-1f46cbf0fb19_2582x1346.png 1272w, https://substackcdn.com/image/fetch/$s_!pUsU!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F361a1c5f-d0a1-456c-9d1d-1f46cbf0fb19_2582x1346.png 1456w" sizes="100vw" loading="lazy"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image buttonBase-GK1x3M"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg" class="icon-noB79L"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image buttonBase-GK1x3M"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2 icon-noB79L"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p><strong>What&#8217;s happening:</strong> AI content platform Higgsfield has raised $400 million in a Series B led by DST Capital taking its valuation to $5.4 billion, roughly four times its valuation six months ago. The company, whose tools are used by creators, marketers and studios to generate images, video and storyboards, says annualised revenue has reached $700 million while its global user base has doubled since January to more than 30 million. The funding will support international expansion, infrastructure, research and hiring as enterprise demand for AI-generated advertising and entertainment content continues to accelerate.</p><p><strong>TLDR:</strong></p><ul><li><p><span>Higgsfield has raised $400 million at a $5.4 billion valuation.</span></p></li><li><p><span>Its valuation has increased roughly fourfold in six months.</span></p></li><li><p><span>Annualised revenue has reached $700 million.</span></p></li><li><p><span>The platform now has more than 30 million users globally.</span></p></li></ul><p><strong>Why it matters: </strong>Generative AI is rapidly moving from experimentation into production infrastructure. A $5.4 billion valuation matters less on its own than the speed at which creators, agencies, marketers and entertainment companies appear to be incorporating these tools into existing workflows. The companies that win may therefore not simply build the most impressive models, but the platforms that become embedded in the commercial production of culture.</p><div><hr></div><h4>5. <span>WOMEN&#8217;S SPORT, FASHION AND CULTURAL CAPITAL</span></h4><p><strong><a href="https://hypebae.com/2026/8/womens-soccer-2027-world-cup-fashion-collaborations-luxury-partnerships"><span>Women&#8217;s soccer is becoming fashion&#8217;s next major opportunity.</span></a></strong></p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!sr4a!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F827ab9c7-9188-4adc-ae74-52c32875e967_2582x1350.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!sr4a!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F827ab9c7-9188-4adc-ae74-52c32875e967_2582x1350.png 424w, https://substackcdn.com/image/fetch/$s_!sr4a!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F827ab9c7-9188-4adc-ae74-52c32875e967_2582x1350.png 848w, https://substackcdn.com/image/fetch/$s_!sr4a!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F827ab9c7-9188-4adc-ae74-52c32875e967_2582x1350.png 1272w, https://substackcdn.com/image/fetch/$s_!sr4a!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F827ab9c7-9188-4adc-ae74-52c32875e967_2582x1350.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!sr4a!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F827ab9c7-9188-4adc-ae74-52c32875e967_2582x1350.png" width="1456" height="761" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/827ab9c7-9188-4adc-ae74-52c32875e967_2582x1350.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:761,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:5909834,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:&quot;https://codesofculture.futureplus.xyz/i/211988819?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F827ab9c7-9188-4adc-ae74-52c32875e967_2582x1350.png&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!sr4a!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F827ab9c7-9188-4adc-ae74-52c32875e967_2582x1350.png 424w, https://substackcdn.com/image/fetch/$s_!sr4a!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F827ab9c7-9188-4adc-ae74-52c32875e967_2582x1350.png 848w, https://substackcdn.com/image/fetch/$s_!sr4a!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F827ab9c7-9188-4adc-ae74-52c32875e967_2582x1350.png 1272w, https://substackcdn.com/image/fetch/$s_!sr4a!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F827ab9c7-9188-4adc-ae74-52c32875e967_2582x1350.png 1456w" sizes="100vw" loading="lazy"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image buttonBase-GK1x3M"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg" class="icon-noB79L"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image buttonBase-GK1x3M"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2 icon-noB79L"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p><strong>What&#8217;s happening:</strong> Ahead of the 2027 Women&#8217;s World Cup, Hypebae argues that women&#8217;s soccer remains significantly underdeveloped as a fashion platform. Men&#8217;s football has increasingly built relationships with fashion and luxury brands, yet the women&#8217;s game has not experienced the same volume of high-profile fashion moments. With audiences, athlete profiles and commercial interest continuing to expand, that gap is beginning to look less like a niche opportunity and more like an obvious piece of whitespace for fashion brands.</p><p><strong>TLDR:</strong></p><ul><li><p><span>Fashion&#8217;s relationship with football has accelerated dramatically.</span></p></li><li><p><span>Women&#8217;s soccer has yet to receive the same level of luxury and designer attention as the men&#8217;s game.</span></p></li><li><p><span>The 2027 Women&#8217;s World Cup offers brands a major global cultural moment.</span></p></li><li><p><span>The opportunity extends beyond sponsorship into athlete style, collaborations, storytelling and lifestyle product.</span></p></li></ul><p><strong>Why it matters: </strong><span>Women&#8217;s football is becoming one of the clearest intersections of sport, culture and commerce, but many brands are still approaching it primarily through conventional sponsorship. Fashion has the opportunity to go further by helping create the visual language, personalities and cultural moments surrounding the sport. The brands that build authentic relationships with players and communities before the next World Cup cycle peaks could benefit from something far more valuable than logo exposure: a meaningful position inside one of the fastest-evolving cultural ecosystems in sport.</span></p><div><hr></div><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://codesofculture.futureplus.xyz/?utm_source=substack&amp;utm_medium=email&amp;utm_content=share&amp;action=share&quot;,&quot;text&quot;:&quot;Share Codes of Culture by Future+&quot;,&quot;action&quot;:null,&quot;class&quot;:&quot;button-wrapper&quot;}" data-component-name="ButtonCreateButton"><a class="button primary button-wrapper" href="https://codesofculture.futureplus.xyz/?utm_source=substack&amp;utm_medium=email&amp;utm_content=share&amp;action=share"><span>Share Codes of Culture by Future+</span></a></p>]]></content:encoded></item><item><title><![CDATA[Codes of Culture | Issue 113]]></title><description><![CDATA[The New Media Moguls]]></description><link>https://codesofculture.futureplus.xyz/p/codes-of-culture-issue-113</link><guid isPermaLink="false">https://codesofculture.futureplus.xyz/p/codes-of-culture-issue-113</guid><dc:creator><![CDATA[Codes of Culture]]></dc:creator><pubDate>Fri, 14 Aug 2026 15:20:31 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!BUiY!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F5df96422-3f12-4aca-8e16-449c1aa63190_1200x627.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>Welcome back to <em>Codes of Culture</em>. I&#8217;m <a href="http://www.linkedin.com/in/ashumisanghvi">Ashumi Sanghvi</a>.</p><p><span>Escaping the heat waves to green, nature-soaked destinations has been a priority for most this summer. Having just returned from Malaysia and the rainforests of Borneo, I can confirm that forest bathing, mangrove kayaking, swimming in waterfalls and diving around the archipelagos of the Strait of Malacca left me completely refreshed- mind, body and soul. Also, nothing beats Asian hospitality. I will never take for granted what a privilege it is to travel and experience the world.</span></p><p><span>On that note, we are slowly but surely building momentum towards our 4th annual Codes of Culture summit this November. This year&#8217;s core theme will centre on creators, their media empires, the consumer brands they&#8217;ve built, and the capital flowing into them. Adweek&#8217;s article below recaps and reconfirms much of what we have been tracking over the last 12 months.</span></p><p><span>As the noise around AI replacing your job and producing slop quietens, we are also noticing an exponential increase, almost an insatiable craving for human connection- authentic, raw and unfiltered. Where we are headed is a widening gap between two ends of the spectrum - a very technologically advanced world, moving at the quantum speed of space and light on one end and real, authentic human connection, a deep urge to connect with nature, experiences and stillness on the other.</span></p><p><span>Subscribe to get special access and more details on what&#8217;s to come.</span></p><p><em><strong>If you are new here, or want to catch up on the best of Codes of Culture, we&#8217;d recommend you <a href="https://open.substack.com/pub/futureplusxyz/p/start-here?utm_campaign=post-expanded-share&amp;utm_medium=web">start here </a>and remember to subscribe for full access to our news, insights, podcast and global events. </strong></em></p><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://codesofculture.futureplus.xyz/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">Codes of Culture by Future+ is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!BUiY!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F5df96422-3f12-4aca-8e16-449c1aa63190_1200x627.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!BUiY!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F5df96422-3f12-4aca-8e16-449c1aa63190_1200x627.png 424w, https://substackcdn.com/image/fetch/$s_!BUiY!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F5df96422-3f12-4aca-8e16-449c1aa63190_1200x627.png 848w, https://substackcdn.com/image/fetch/$s_!BUiY!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F5df96422-3f12-4aca-8e16-449c1aa63190_1200x627.png 1272w, https://substackcdn.com/image/fetch/$s_!BUiY!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F5df96422-3f12-4aca-8e16-449c1aa63190_1200x627.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!BUiY!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F5df96422-3f12-4aca-8e16-449c1aa63190_1200x627.png" width="1200" height="627" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/5df96422-3f12-4aca-8e16-449c1aa63190_1200x627.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:627,&quot;width&quot;:1200,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:1114018,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:&quot;https://codesofculture.futureplus.xyz/i/211183937?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F5df96422-3f12-4aca-8e16-449c1aa63190_1200x627.png&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!BUiY!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F5df96422-3f12-4aca-8e16-449c1aa63190_1200x627.png 424w, https://substackcdn.com/image/fetch/$s_!BUiY!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F5df96422-3f12-4aca-8e16-449c1aa63190_1200x627.png 848w, https://substackcdn.com/image/fetch/$s_!BUiY!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F5df96422-3f12-4aca-8e16-449c1aa63190_1200x627.png 1272w, https://substackcdn.com/image/fetch/$s_!BUiY!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F5df96422-3f12-4aca-8e16-449c1aa63190_1200x627.png 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image buttonBase-GK1x3M"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg" class="icon-noB79L"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image buttonBase-GK1x3M"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2 icon-noB79L"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p><strong>&#128214;In this issue:</strong></p><ol><li><p><span>Louis Vuitton and Singer turn vintage Porsches into luxury objects.</span></p></li><li><p><span>YouTube brings creator premieres to TIFF.</span></p></li><li><p><span>Josh Kushner and Bob Iger acquire the LA Lakers for $12.5 billion.</span></p></li><li><p><span>China&#8217;s AI revolution moves into fashion and beauty.</span></p></li><li><p><span>Creators are becoming the new media moguls.</span></p></li></ol><div><hr></div><h4>1. LUXURY, AUTOMOTIVE AND CULTURAL EXTENSION</h4><p><strong><a href="https://www.wsj.com/style/fashion/singer-louis-vuitton-porsche-9ed4a11b?utm_source=chatgpt.com"><span>Louis Vuitton and Singer turn vintage Porsches into luxury objects.</span></a></strong></p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!eecr!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F44480c5b-0655-41d5-ad34-963304c68ba0_1200x627.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!eecr!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F44480c5b-0655-41d5-ad34-963304c68ba0_1200x627.png 424w, https://substackcdn.com/image/fetch/$s_!eecr!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F44480c5b-0655-41d5-ad34-963304c68ba0_1200x627.png 848w, https://substackcdn.com/image/fetch/$s_!eecr!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F44480c5b-0655-41d5-ad34-963304c68ba0_1200x627.png 1272w, https://substackcdn.com/image/fetch/$s_!eecr!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F44480c5b-0655-41d5-ad34-963304c68ba0_1200x627.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!eecr!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F44480c5b-0655-41d5-ad34-963304c68ba0_1200x627.png" width="1200" height="627" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/44480c5b-0655-41d5-ad34-963304c68ba0_1200x627.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:627,&quot;width&quot;:1200,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:673992,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:&quot;https://codesofculture.futureplus.xyz/i/211183937?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F44480c5b-0655-41d5-ad34-963304c68ba0_1200x627.png&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!eecr!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F44480c5b-0655-41d5-ad34-963304c68ba0_1200x627.png 424w, https://substackcdn.com/image/fetch/$s_!eecr!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F44480c5b-0655-41d5-ad34-963304c68ba0_1200x627.png 848w, https://substackcdn.com/image/fetch/$s_!eecr!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F44480c5b-0655-41d5-ad34-963304c68ba0_1200x627.png 1272w, https://substackcdn.com/image/fetch/$s_!eecr!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F44480c5b-0655-41d5-ad34-963304c68ba0_1200x627.png 1456w" sizes="100vw" loading="lazy"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image buttonBase-GK1x3M"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg" class="icon-noB79L"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image buttonBase-GK1x3M"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2 icon-noB79L"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p><strong>What&#8217;s happening:</strong> Louis Vuitton has collaborated with Singer to create two reimagined vintage Porsche 911s, unveiled during Monterey Car Week. The project reportedly began when Singer approached the house about creating a dashboard clock and evolved into a coupe and cabriolet incorporating Louis Vuitton codes throughout their interiors. The coupe uses the house&#8217;s monogram flower, malletage quilting and leather edge-dyeing techniques, while the cabriolet references the No&#233; bag and Tambour watches through subtler details. Neither company disclosed pricing, although comparable Singer commissions can reach around $2 million.</p><p><strong>TLDR:</strong></p><ul><li><p><span>Louis Vuitton and Singer have collaborated on two reimagined Porsche 911s.</span></p></li><li><p><span>The partnership extends beyond branding into materials, techniques and product design.</span></p></li><li><p><span>Louis Vuitton&#8217;s malletage quilting, leather finishing and monogram motifs have been translated into the cars.</span></p></li><li><p><span>Details from the No&#233; bag and Tambour watches appear throughout the cabriolet.</span></p></li><li><p><span>The collaboration positions automotive design as another canvas for luxury-house codes.</span></p></li></ul><p><strong>Why it matters: </strong>Luxury brands are increasingly treating their creative language as intellectual property that can travel across categories. Louis Vuitton does not need to become an automotive manufacturer for cars to become part of its universe; what matters is whether its codes remain recognisable and desirable when translated into another object. That creates new cultural territory without diluting the core fashion business and places luxury houses closer to the worlds of collecting, mobility and high-value experiences.</p><div><hr></div><h4>2. <span>CREATORS, ENTERTAINMENT AND INSTITUTIONAL RECOGNITION</span></h4><p><strong><a href="https://variety.com/2026/digital/news/youtube-tiff-creator-festival-variety-1236832626/?utm_source=chatgpt.com"><span>YouTube brings creator premieres to TIFF.</span></a></strong></p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!_TXM!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F2288a5df-5207-4e92-be3c-63e5255aa3b7_1200x627.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!_TXM!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F2288a5df-5207-4e92-be3c-63e5255aa3b7_1200x627.png 424w, https://substackcdn.com/image/fetch/$s_!_TXM!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F2288a5df-5207-4e92-be3c-63e5255aa3b7_1200x627.png 848w, https://substackcdn.com/image/fetch/$s_!_TXM!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F2288a5df-5207-4e92-be3c-63e5255aa3b7_1200x627.png 1272w, https://substackcdn.com/image/fetch/$s_!_TXM!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F2288a5df-5207-4e92-be3c-63e5255aa3b7_1200x627.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!_TXM!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F2288a5df-5207-4e92-be3c-63e5255aa3b7_1200x627.png" width="1200" height="627" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/2288a5df-5207-4e92-be3c-63e5255aa3b7_1200x627.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:627,&quot;width&quot;:1200,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:787882,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:&quot;https://codesofculture.futureplus.xyz/i/211183937?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F2288a5df-5207-4e92-be3c-63e5255aa3b7_1200x627.png&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!_TXM!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F2288a5df-5207-4e92-be3c-63e5255aa3b7_1200x627.png 424w, https://substackcdn.com/image/fetch/$s_!_TXM!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F2288a5df-5207-4e92-be3c-63e5255aa3b7_1200x627.png 848w, https://substackcdn.com/image/fetch/$s_!_TXM!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F2288a5df-5207-4e92-be3c-63e5255aa3b7_1200x627.png 1272w, https://substackcdn.com/image/fetch/$s_!_TXM!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F2288a5df-5207-4e92-be3c-63e5255aa3b7_1200x627.png 1456w" sizes="100vw" loading="lazy"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image buttonBase-GK1x3M"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg" class="icon-noB79L"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image buttonBase-GK1x3M"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2 icon-noB79L"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p><strong>What&#8217;s happening:</strong> <span>YouTube and Variety are launching an inaugural Creator Festival at the Toronto International Film Festival on 10 September, bringing creator-led programming into TIFF: The Market. Mark Vins of Brave Wilderness will premiere the feature-length documentary </span><em><span>Reef to Ridge</span></em><span>, following an expedition through the Gal&#225;pagos. At the same time, Ziwe will debut two new episodes of </span><em><span>You&#8217;d Be an Iconic Guest</span></em><span>. Both projects will then become exclusive to YouTube, positioning creator-native programming alongside the industry showcase traditionally associated with film studios, broadcasters and streaming platforms.</span></p><p><strong>TLDR:</strong></p><ul><li><p><span>YouTube and Variety are launching an inaugural Creator Festival at TIFF.</span></p></li><li><p><span>The event will take place on 10 September as part of TIFF: The Market.</span></p></li><li><p><span>Mark Vins will premiere his feature-length documentary </span><em><span>Reef to Ridge</span></em><span>.</span></p></li><li><p><span>Ziwe will screen two new episodes of </span><em><span>You&#8217;d Be an Iconic Guest</span></em><span>.</span></p></li><li><p><span>Both projects will later be available exclusively on YouTube.</span></p></li></ul><p><strong>Why it matters: </strong>The creator economy is entering a new stage of institutional legitimacy. A TIFF premiere reframes creator content from platform-native entertainment into work that can participate in the same prestige ecosystem as film and television. At the same time, YouTube gains a route to position its creators as entertainment franchises rather than channels. For brands, agencies and investors, the distinction between creator, production company and media property is becoming increasingly difficult to maintain.</p><div><hr></div><h4>3. <span>SPORTS, CAPITAL AND CULTURAL ASSETS</span></h4><p><strong><a href="https://hypebeast.com/2026/8/nba-josh-kushner-bob-iger-acquire-los-angeles-lakers-12-5-billion-usd"><span>Josh Kushner and Bob Iger acquire LA Lakers for $12.5 billion.</span></a></strong></p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!W_HF!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F33bcc508-473e-4ca1-ab6a-e4781939ba92_1200x627.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!W_HF!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F33bcc508-473e-4ca1-ab6a-e4781939ba92_1200x627.png 424w, https://substackcdn.com/image/fetch/$s_!W_HF!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F33bcc508-473e-4ca1-ab6a-e4781939ba92_1200x627.png 848w, https://substackcdn.com/image/fetch/$s_!W_HF!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F33bcc508-473e-4ca1-ab6a-e4781939ba92_1200x627.png 1272w, https://substackcdn.com/image/fetch/$s_!W_HF!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F33bcc508-473e-4ca1-ab6a-e4781939ba92_1200x627.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!W_HF!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F33bcc508-473e-4ca1-ab6a-e4781939ba92_1200x627.png" width="1200" height="627" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/33bcc508-473e-4ca1-ab6a-e4781939ba92_1200x627.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:627,&quot;width&quot;:1200,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:865886,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:&quot;https://codesofculture.futureplus.xyz/i/211183937?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F33bcc508-473e-4ca1-ab6a-e4781939ba92_1200x627.png&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!W_HF!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F33bcc508-473e-4ca1-ab6a-e4781939ba92_1200x627.png 424w, https://substackcdn.com/image/fetch/$s_!W_HF!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F33bcc508-473e-4ca1-ab6a-e4781939ba92_1200x627.png 848w, https://substackcdn.com/image/fetch/$s_!W_HF!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F33bcc508-473e-4ca1-ab6a-e4781939ba92_1200x627.png 1272w, https://substackcdn.com/image/fetch/$s_!W_HF!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F33bcc508-473e-4ca1-ab6a-e4781939ba92_1200x627.png 1456w" sizes="100vw" loading="lazy"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image buttonBase-GK1x3M"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg" class="icon-noB79L"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image buttonBase-GK1x3M"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2 icon-noB79L"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p><strong>What&#8217;s happening:</strong> Josh Kushner and Bob Iger are set to acquire the Los Angeles Lakers at a valuation of $12.5 billion, which would make the transaction the largest sale of a professional sports franchise to date. The pair pivoted from earlier involvement in potential NBA expansion in Las Vegas to an offer for the Lakers. However, the transaction still requires approval from the NBA Board of Governors. The deal brings together Kushner&#8217;s investment background through Thrive Capital and Iger&#8217;s decades of experience building global entertainment franchises, placing one of sport&#8217;s most culturally powerful brands under owners with deep expertise in capital, media and intellectual property.</p><p><strong>TLDR:</strong></p><ul><li><p><span>The Lakers are being acquired at a record valuation of $12.5 billion.</span></p></li><li><p><span>The transaction would set a new benchmark for professional sports-franchise sales.</span></p></li><li><p><span>Josh Kushner brings venture-capital and technology investing experience through Thrive Capital.</span></p></li><li><p><span>Bob Iger brings decades of entertainment, media and franchise-building experience.</span></p></li><li><p><span>The deal remains subject to approval from the NBA Board of Governors.</span></p></li></ul><p><strong>Why it matters: </strong>Sports franchises increasingly look less like teams and more like scarce global media and cultural assets. Their value spans live entertainment, intellectual property, sponsorship, merchandise, hospitality, content, and communities that can span generations. Bringing an investor synonymous with technology capital together with an executive synonymous with franchise-building is therefore notable: the opportunity around the Lakers extends far beyond basketball performance.</p><div><hr></div><h4>4. AI, FASHION AND CONSUMER INNOVATION</h4><p><strong><a href="https://wwd.com/business-news/technology/china-ai-redefining-fashion-beauty-consumer-innovation-1239090881/"><span>China&#8217;s AI revolution is moving into fashion and beauty.</span></a></strong></p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!Y6QW!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F24c1ea08-7399-4163-af49-67c336087aa1_1200x627.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!Y6QW!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F24c1ea08-7399-4163-af49-67c336087aa1_1200x627.png 424w, https://substackcdn.com/image/fetch/$s_!Y6QW!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F24c1ea08-7399-4163-af49-67c336087aa1_1200x627.png 848w, https://substackcdn.com/image/fetch/$s_!Y6QW!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F24c1ea08-7399-4163-af49-67c336087aa1_1200x627.png 1272w, https://substackcdn.com/image/fetch/$s_!Y6QW!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F24c1ea08-7399-4163-af49-67c336087aa1_1200x627.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!Y6QW!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F24c1ea08-7399-4163-af49-67c336087aa1_1200x627.png" width="1200" height="627" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/24c1ea08-7399-4163-af49-67c336087aa1_1200x627.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:627,&quot;width&quot;:1200,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:805951,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:&quot;https://codesofculture.futureplus.xyz/i/211183937?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F24c1ea08-7399-4163-af49-67c336087aa1_1200x627.png&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!Y6QW!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F24c1ea08-7399-4163-af49-67c336087aa1_1200x627.png 424w, https://substackcdn.com/image/fetch/$s_!Y6QW!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F24c1ea08-7399-4163-af49-67c336087aa1_1200x627.png 848w, https://substackcdn.com/image/fetch/$s_!Y6QW!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F24c1ea08-7399-4163-af49-67c336087aa1_1200x627.png 1272w, https://substackcdn.com/image/fetch/$s_!Y6QW!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F24c1ea08-7399-4163-af49-67c336087aa1_1200x627.png 1456w" sizes="100vw" loading="lazy"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image buttonBase-GK1x3M"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg" class="icon-noB79L"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image buttonBase-GK1x3M"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2 icon-noB79L"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p><strong>What&#8217;s happening:</strong> The 2026 World Artificial Intelligence Conference in Shanghai showed how quickly China&#8217;s AI ecosystem is moving from experimental technology into consumer-facing applications. Fashion and beauty were increasingly visible across the event, from AI glasses and virtual try-on to AI-powered beauty experiences, with L&#8217;Or&#233;al China among the companies demonstrating how the technology can become part of everyday consumer journeys. The significance lies less in any single product than in the breadth of deployment: AI is beginning to span discovery, consultation, personalisation, and physical interaction rather than remaining confined to software interfaces.</p><p><strong>TLDR:</strong></p><ul><li><p><span>WAIC 2026 showed AI moving deeper into consumer categories including fashion and beauty.</span></p></li><li><p><span>AI glasses are emerging as another interface for accessing contextual information and services.</span></p></li><li><p><span>Beauty companies are exploring AI across consultation, personalisation and customer experience.</span></p></li><li><p><span>Virtual try-on continues to move closer to the purchasing journey rather than operating as a standalone novelty.</span></p></li><li><p><span>China is providing an early view of what consumer AI looks like when technology becomes embedded across multiple touchpoints.</span></p></li></ul><p><strong>Why it matters: </strong><span>The next phase of consumer AI is increasingly about integration rather than experimentation. Fashion and beauty are particularly important because purchasing decisions depend heavily on context, taste and personalisation, making them natural categories for multimodal AI. China&#8217;s ecosystem is demonstrating how quickly these capabilities can move from demonstration to deployment, creating expectations that consumers elsewhere may eventually bring to global brands.</span></p><div><hr></div><h4>5. <span>CREATORS, MEDIA AND VERTICAL INTEGRATION</span></h4><p><strong><a href="https://www.adweek.com/media/creators-new-media-moguls-scaling-social-media-star-challenges/?utm_source=chatgpt.com"><span>Creators are becoming the new media moguls.</span></a></strong></p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!SBpS!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6b6b148c-0298-403a-a95d-a654c42ebfea_1200x627.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!SBpS!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6b6b148c-0298-403a-a95d-a654c42ebfea_1200x627.png 424w, https://substackcdn.com/image/fetch/$s_!SBpS!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6b6b148c-0298-403a-a95d-a654c42ebfea_1200x627.png 848w, https://substackcdn.com/image/fetch/$s_!SBpS!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6b6b148c-0298-403a-a95d-a654c42ebfea_1200x627.png 1272w, https://substackcdn.com/image/fetch/$s_!SBpS!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6b6b148c-0298-403a-a95d-a654c42ebfea_1200x627.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!SBpS!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6b6b148c-0298-403a-a95d-a654c42ebfea_1200x627.png" width="1200" height="627" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/6b6b148c-0298-403a-a95d-a654c42ebfea_1200x627.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:627,&quot;width&quot;:1200,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:1126915,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:&quot;https://codesofculture.futureplus.xyz/i/211183937?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6b6b148c-0298-403a-a95d-a654c42ebfea_1200x627.png&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!SBpS!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6b6b148c-0298-403a-a95d-a654c42ebfea_1200x627.png 424w, https://substackcdn.com/image/fetch/$s_!SBpS!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6b6b148c-0298-403a-a95d-a654c42ebfea_1200x627.png 848w, https://substackcdn.com/image/fetch/$s_!SBpS!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6b6b148c-0298-403a-a95d-a654c42ebfea_1200x627.png 1272w, https://substackcdn.com/image/fetch/$s_!SBpS!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6b6b148c-0298-403a-a95d-a654c42ebfea_1200x627.png 1456w" sizes="100vw" loading="lazy"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image buttonBase-GK1x3M"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg" class="icon-noB79L"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image buttonBase-GK1x3M"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2 icon-noB79L"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p><strong>What&#8217;s happening:</strong> The largest creator businesses are increasingly adopting the structure of diversified media companies. ADWEEK reports that U.S. brands are expected to spend at least $21 billion on creators in 2026, almost double the 2022 figure, while businesses such as MrBeast&#8217;s Beast Industries have expanded far beyond content into consumer goods, financial services, toys, branded entertainment and new media properties. MrBeast surpassed 500 million YouTube subscribers this year, while Beast Industries itself now employs around 750 people. Elsewhere, creators including Dhar Mann, Binging with Babish and CatGPT are building product, production and service businesses, as institutional capital begins to enter the category through vehicles such as CAA and Integrated Media Company&#8217;s $250 million creator investment fund.</p><p><strong>TLDR:</strong></p><ul><li><p><span>U.S. creator marketing spend is expected to reach at least $21 billion in 2026.</span></p></li><li><p><span>MrBeast has surpassed 500 million YouTube subscribers.</span></p></li><li><p><span>Beast Industries now spans content, chocolate, toys, financial services and additional consumer businesses.</span></p></li><li><p><span>Leading creators are hiring experienced CEOs and executives to professionalise their operations.</span></p></li><li><p><span>CAA and Integrated Media Company have launched a $250 million fund targeting creator businesses.</span></p></li></ul><p><strong>Why it matters: </strong><span>The creator economy is shifting from monetising attention to owning the businesses built around it. The most sophisticated creators are using content as distribution infrastructure: audience creates demand, demand supports products and intellectual property, and diversification reduces dependence on any single platform or revenue stream. The challenge is organisational. Businesses built around a single individual carry concentrated reputational and operational risks, which explains the influx of professional management and institutional capital into the sector. The creators who endure are likely to be those who can convert personal influence into systems, brands, and intellectual property that can eventually operate beyond the person who created them.</span></p><div><hr></div><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://codesofculture.futureplus.xyz/?utm_source=substack&amp;utm_medium=email&amp;utm_content=share&amp;action=share&quot;,&quot;text&quot;:&quot;Share Codes of Culture by Future+&quot;,&quot;action&quot;:null,&quot;class&quot;:&quot;button-wrapper&quot;}" data-component-name="ButtonCreateButton"><a class="button primary button-wrapper" href="https://codesofculture.futureplus.xyz/?utm_source=substack&amp;utm_medium=email&amp;utm_content=share&amp;action=share"><span>Share Codes of Culture by Future+</span></a></p>]]></content:encoded></item><item><title><![CDATA[Codes of Culture | Issue 112]]></title><description><![CDATA[The next billion-dollar companies]]></description><link>https://codesofculture.futureplus.xyz/p/codes-of-culture-issue-112</link><guid isPermaLink="false">https://codesofculture.futureplus.xyz/p/codes-of-culture-issue-112</guid><dc:creator><![CDATA[Codes of Culture]]></dc:creator><pubDate>Fri, 31 Jul 2026 11:27:46 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!7WCg!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F04dc4890-c974-4fa7-9c60-dc7e038b59d5_1200x627.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>Welcome back to <em>Codes of Culture</em> and to all our new subscribers. I&#8217;m <a href="http://www.linkedin.com/in/ashumisanghvi">Ashumi Sanghvi</a>. <span>We hope you are having a beautiful, sun-filled summer.</span></p><p><span>After a brief quiet period, we are back in your inbox and wi&#8230;</span></p>
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   ]]></content:encoded></item><item><title><![CDATA[Codes of Culture | Issue 111]]></title><description><![CDATA[Everything Announced on Apple's Developers Conference.]]></description><link>https://codesofculture.futureplus.xyz/p/codes-of-culture-issue-111</link><guid isPermaLink="false">https://codesofculture.futureplus.xyz/p/codes-of-culture-issue-111</guid><dc:creator><![CDATA[Codes of Culture]]></dc:creator><pubDate>Wed, 10 Jun 2026 18:37:28 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!g7jX!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F2d7ab77e-ed6d-4d3f-ab8a-fe5396b217cf_1200x627.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>Welcome back to <em>Codes of Culture</em>. I&#8217;m <a href="http://www.linkedin.com/in/ashumisanghvi">Ashumi Sanghvi</a>.</p><p>June has been a wild ride so far, and I&#8217;m sending this newsletter out en route to Founders Forum Global at Soho Farmhouse. Over the next few weeks&#8230;</p>
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   ]]></content:encoded></item><item><title><![CDATA[Codes of Culture | Issue 110]]></title><description><![CDATA[The business of the New York Knicks.]]></description><link>https://codesofculture.futureplus.xyz/p/codes-of-culture-issue-110</link><guid isPermaLink="false">https://codesofculture.futureplus.xyz/p/codes-of-culture-issue-110</guid><dc:creator><![CDATA[Codes of Culture]]></dc:creator><pubDate>Fri, 05 Jun 2026 17:51:25 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!MDbQ!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F552ca5c3-17c6-4381-8ae2-f6c7596e797d_1200x627.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>Welcome back to <em>Codes of Culture</em>. I&#8217;m <a href="http://www.linkedin.com/in/ashumisanghvi">Ashumi Sanghvi</a>.</p><p><a href="https://www.newspace.capital/">New Space Capital</a>&#8217;s AGM event in Luxembourg has made me dive deep into all things space. SpaceX&#8217;s upcoming IPO will make Elon Musk&nbsp;<a href="https://finance.yahoo.com/markets/stocks/articles/spacex-ipo-set-elon-musk-140937758.html">the first-ever &#8230;</a></p>
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   ]]></content:encoded></item><item><title><![CDATA[Codes of Culture | Issue 109]]></title><description><![CDATA[Anthropic confidentially files for IPO.]]></description><link>https://codesofculture.futureplus.xyz/p/codes-of-culture-issue-109</link><guid isPermaLink="false">https://codesofculture.futureplus.xyz/p/codes-of-culture-issue-109</guid><dc:creator><![CDATA[Codes of Culture]]></dc:creator><pubDate>Wed, 03 Jun 2026 16:25:36 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!8BnA!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa6b16e95-00a9-45a4-b29c-2be876a2a658_1200x627.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>Welcome back to <em>Codes of Culture</em>. I&#8217;m <a href="http://www.linkedin.com/in/ashumisanghvi">Ashumi Sanghvi</a>.</p><p>I&#8217;m in Luxembourg for&nbsp;<a href="https://www.newspace.capital">New Space Capital</a>&#8217;s AGM this week and looking forward to meeting their portfolio companies and learning more about their amb&#8230;</p>
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   ]]></content:encoded></item><item><title><![CDATA[Codes of Culture | Issue 108]]></title><description><![CDATA[Fashion tech startup Phia&#8217;s star studded investors.]]></description><link>https://codesofculture.futureplus.xyz/p/codes-of-culture-issue-108</link><guid isPermaLink="false">https://codesofculture.futureplus.xyz/p/codes-of-culture-issue-108</guid><dc:creator><![CDATA[Codes of Culture]]></dc:creator><pubDate>Fri, 29 May 2026 16:31:15 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!mWsK!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbdf41613-32da-4e29-9333-430f36301922_1200x627.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>Welcome back to <em>Codes of Culture</em>. I&#8217;m <a href="http://www.linkedin.com/in/ashumisanghvi">Ashumi Sanghvi</a>.</p><p>Finally, Friday, and it&#8217;s the end of one of the busiest weeks. Tomorrow we will be at Cambridge Judge Business School for the UK-India dialogues, &#8230;</p>
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   ]]></content:encoded></item><item><title><![CDATA[Codes of Culture | Issue 107]]></title><description><![CDATA[Can Gucci&#8217;s F1 sponsorship bring back the luxury customers?]]></description><link>https://codesofculture.futureplus.xyz/p/codes-of-culture-issue-107</link><guid isPermaLink="false">https://codesofculture.futureplus.xyz/p/codes-of-culture-issue-107</guid><dc:creator><![CDATA[Codes of Culture]]></dc:creator><pubDate>Wed, 27 May 2026 20:35:02 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!MdSD!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff44ccb08-b808-48e4-8695-019905a92c03_1200x627.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>Welcome back to <em>Codes of Culture</em>. I&#8217;m <a href="http://www.linkedin.com/in/ashumisanghvi">Ashumi Sanghvi</a>.</p><p>End of an inspiring first day hosting some of India&#8217;s most brilliant tech founders in partnership with Startup Policy Forum India. We had posted t&#8230;</p>
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   ]]></content:encoded></item><item><title><![CDATA[Codes of Culture | Issue 106]]></title><description><![CDATA[Are POV shopping videos a risk for luxury?]]></description><link>https://codesofculture.futureplus.xyz/p/codes-of-culture-issue-106</link><guid isPermaLink="false">https://codesofculture.futureplus.xyz/p/codes-of-culture-issue-106</guid><dc:creator><![CDATA[Codes of Culture]]></dc:creator><pubDate>Fri, 22 May 2026 17:39:50 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!tnM6!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F79fdef80-7f1d-4ca4-a484-a151ecadf078_1158x623.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>Welcome back to <em>Codes of Culture</em>. I&#8217;m <a href="http://www.linkedin.com/in/ashumisanghvi">Ashumi Sanghvi</a>.</p><p>The news is finally out. <a href="https://futureplus.xyz/">Future+</a> will be hosting Startup Safari UK for 15 of India&#8217;s best and brightest tech founders in partnership with Startup &#8230;</p>
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   ]]></content:encoded></item><item><title><![CDATA[Codes of Culture | Issue 105]]></title><description><![CDATA[Google&#8217;s AI glasses are your new personal assistant.]]></description><link>https://codesofculture.futureplus.xyz/p/codes-of-culture-issue-105</link><guid isPermaLink="false">https://codesofculture.futureplus.xyz/p/codes-of-culture-issue-105</guid><dc:creator><![CDATA[Codes of Culture]]></dc:creator><pubDate>Wed, 20 May 2026 14:28:16 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!Iiui!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc4cd0a42-3443-4376-b031-fafe5c1a54a6_1200x627.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>Welcome back to <em>Codes of Culture</em>. I&#8217;m <a href="http://www.linkedin.com/in/ashumisanghvi">Ashumi Sanghvi</a>.</p><p>At the <a href="https://claude.com/code-with-claude/london-extended">Code with Claude event in London </a>today, listening to founders using Claude to build one-person companies, doing live workshops with the tea&#8230;</p>
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   ]]></content:encoded></item><item><title><![CDATA[Codes of Culture | Issue 104]]></title><description><![CDATA[LVMH is selling Marc Jacobs for $850 million.]]></description><link>https://codesofculture.futureplus.xyz/p/codes-of-culture-issue-104</link><guid isPermaLink="false">https://codesofculture.futureplus.xyz/p/codes-of-culture-issue-104</guid><dc:creator><![CDATA[Codes of Culture]]></dc:creator><pubDate>Fri, 15 May 2026 16:50:24 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!ZTQr!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8ad4d8d8-8eab-4751-adc9-530534dd6a00_1200x627.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>Welcome back to <em>Codes of Culture</em>. I&#8217;m <a href="http://www.linkedin.com/in/ashumisanghvi">Ashumi Sanghvi</a>.</p><p>Interesting conversations at the <a href="https://www.niceaunties.com/">Nice Aunties</a> documentary preview dinner last night with the artist herself, Wenhui, and the ever-shifting ideolog&#8230;</p>
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   ]]></content:encoded></item><item><title><![CDATA[Codes of Culture | Issue 103]]></title><description><![CDATA[Audemars Piguet x Swatch collab has the internet divided]]></description><link>https://codesofculture.futureplus.xyz/p/codes-of-culture-issue-103</link><guid isPermaLink="false">https://codesofculture.futureplus.xyz/p/codes-of-culture-issue-103</guid><dc:creator><![CDATA[Codes of Culture]]></dc:creator><pubDate>Wed, 13 May 2026 15:16:21 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!wcIH!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F82b97409-f72a-4dc8-964d-89fa3a6355dc_1200x627.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>Welcome back to <em>Codes of Culture</em>. I&#8217;m <a href="http://www.linkedin.com/in/ashumisanghvi">Ashumi Sanghvi</a>.</p><p>Apologies in advance to everyone who got the newsletter last week, without my introduction. Admittedly, I was on the road (between SF and the Bay &#8230;</p>
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   ]]></content:encoded></item><item><title><![CDATA[Codes of Culture | Issue 102]]></title><description><![CDATA[Europe&#8217;s largest seed round to build AI without humans]]></description><link>https://codesofculture.futureplus.xyz/p/codes-of-culture-issue-102</link><guid isPermaLink="false">https://codesofculture.futureplus.xyz/p/codes-of-culture-issue-102</guid><dc:creator><![CDATA[Codes of Culture]]></dc:creator><pubDate>Wed, 29 Apr 2026 15:34:45 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!bOcJ!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F952b0580-8f47-434e-b79c-0f28aad6157f_1200x627.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>Welcome back to <em>Codes of Culture</em>. I&#8217;m <a href="http://www.linkedin.com/in/ashumisanghvi">Ashumi Sanghvi</a>.</p><p>Excited to be in LA next week for the Milken Global Conference, where I will be hosting investors, family offices, and consumer tech brands in our&#8230;</p>
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   ]]></content:encoded></item><item><title><![CDATA[Codes of Culture | Issue 101]]></title><description><![CDATA[AI, Power, and the Systems Beneath the Surface]]></description><link>https://codesofculture.futureplus.xyz/p/codes-of-culture-issue-101</link><guid isPermaLink="false">https://codesofculture.futureplus.xyz/p/codes-of-culture-issue-101</guid><dc:creator><![CDATA[Codes of Culture]]></dc:creator><pubDate>Fri, 24 Apr 2026 16:41:22 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!hvCx!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F204e2b16-a940-4969-821c-b4df6add57a7_1200x627.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>Welcome back to Codes of Culture. I&#8217;m <a href="https://www.linkedin.com/in/minayerlikaya/">Mina Yerlikaya</a>.</p><p>We&#8217;ve been busy preparing for our trip to LA for Milken and SF next, so if you are a tech founder or brand leader reading this and would like to m&#8230;</p>
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   ]]></content:encoded></item><item><title><![CDATA[Codes of Culture | Issue 100]]></title><description><![CDATA[AI clones, Coachella proof-of-concepts, and fashion's new gatekeepers.]]></description><link>https://codesofculture.futureplus.xyz/p/codes-of-culture-issue-100</link><guid isPermaLink="false">https://codesofculture.futureplus.xyz/p/codes-of-culture-issue-100</guid><dc:creator><![CDATA[Codes of Culture]]></dc:creator><pubDate>Wed, 22 Apr 2026 16:52:59 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!TUcl!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff4272739-e80c-49e0-a656-919b16f35eee_1200x627.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>Welcome back to <em>Codes of Culture</em>. I&#8217;m <a href="http://www.linkedin.com/in/ashumisanghvi">Ashumi Sanghvi</a>.</p><p>Last week, I was at <a href="https://www.watchesandwonders.com/en/geneva-2026/event">Watches and Wonders</a> as a guest of Herm&#232;s and was blown away by the sheer scale of the designs, the set designs for every brand&#8230;</p>
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